Smile: Loyalty Program Rewards
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Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.
Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today!
- Create a powerful loyalty program in minutes — points, VIP, referrals & more
- Customize every detail to match your brand's look and feel
- Embed loyalty on product pages, at checkout, with a modern loyalty page
- Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
- Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love
- Popular with stores like yours
- Based in United States
Languages
English, French, Japanese, German, Italian, Chinese (Simplified), Portuguese (Brazil), Dutch, and Spanish
Works with
- Checkout
- Customer accounts
- Shopify POS
- Shopify Flow
- Shopify Admin
- Judge.me
- Klaviyo
- Gorgias
- Mailchimp
- Recharge
- Loox
Categories
Program types
Pop-up types
Managing pop-ups
Pricing
Free
Free to install
Up to 200 monthly orders
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
- Full branding customization
- Multi-language support (20+ languages)
- Works seamlessly with Shopify POS
Essential
$15 / month
Up to 500 monthly orders
- Dedicated loyalty page
- Free product rewards
- Nudges (on-site reminders)
- Analytics & reporting
- Trigger rewards with Shopify Flow
- 1 integration (e.g. Klaviyo)
Standard
$79 / month
Up to 1,000 monthly orders
- Bonus events (e.g. 2x points weekend)
- Embed points on product pages
- Promote points on order thank you page
- Subscription & gift card rewards
- Loyalty segments, ROI and CLV insights
- 2 integrations (e.g. Klaviyo, Judge.me)
Growth
$199 / month
Includes 2,500 monthly orders, then $20 per additional 100 orders
- Loyalty Hub (for signed-in members)
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- 25+ pre-built loyalty reports
- Unlimited integrations
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (4,120)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants highly praise this app for boosting customer engagement and retention through customizable loyalty programs. They appreciate its easy integration with Shopify, user-friendly interface with no coding required, and flexible point-earning options. The support team is noted for their quick and effective responses, enhancing the app's ability to improve customer lifetime value and increase participation in loyalty programs.
The Smile team is excellent to work with! They accommodated my small businesses needs which I really appreciate. The program is easy to set up and my customers absolutely love it! Works well between my online store and Shopify POS in store. Makes the process seamless and easy for customers to use. I highly recommend Smile!
Thank you so much for taking the time to leave this 5-star rating 💖
- Smile Team✨
The app is very helpful in creating a sense of reward and motivation to clients. It is highly encouraging to have this app in place, especially with such a supportive and responsive team behind it. Shoutout to Joana, Erin, and Ezra for their dynamic, efficient, and consistently helpful assistance whenever needed.
Thank you for your review! Our support team has reached out to see if there is anything else we can assist you with :)
- Smile Team
Had the best customer support experience with Matt and Lisa. Matt helped me analyze what the problem was and walk me through everything step by step. Even after they followed up the next day to give me an update that everything looked good on their end.
Thank you so much for taking the time to leave this 5-star rating, we really appreciate it! 💖
- Smile Team✨
Support
App support provided by Smile.io.
Resources
Launched
December 2, 2014 · Changelog
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