ActiveCampaign Email Marketing , 388 reviews

We used this app to connect Active Campaign's email & CRM system to our store with relative ease. Creating automations based on the data collected on Shopify and the online shopper behavior is relatively quickly and the app support is soon an effective, mostly throughout the Onboarding process.

In terms of B2C and B2B automation and interoperability with other platforms, ActiveCampaign is one of the best ESP options available! It borders on being a CRM as well, especially for smaller companies who can easily manipulate their data and contacts using workflows and automations. It’s deep link data connection to Shopify and Re:amaze make it incredibly valuable to our marketing and customer service teams. Really the only reason this doesn’t get 5/5 stars is for the pay to play email testing (should be included with certain higher level plans) and the poor asset management tool. They’ve since released the content manager tool which is elementary at best and two years too late. Now to get maximum benefit from that feature, we must go back and manage thousands of images. Metafield tags? Otherwise the deliverability of emails and robust nature of the platform have been very useful for us.

This app has helped enhance and automate our customer experience. It has perfectly fit in to our systems and has allowed us to spend more time focusing on what our customers need and want.

Easy integration. AC is a very powerful tool that takes a fair amount of time to set up properly.
It works really well for B2C companies not so well for B2B, because of the way the contacts are organized. Interface is another area that could be improved.
Can get very pricey with the large number of contacts.
Still highly recommend the app because of its flexibility, stability and features.

ActiveCampaign has done a great job reorganizing our customer database, as well as putting together clean emails. We recently migrated from Omnisend to ActiveCampaign for the premium customer databasing, among other features recommended to us. The email building interface is a little more challenging to navigate than Omnisend, but there are a lot more customizable options. We enjoy the greater amount of customization and hope to make the most of it as we continue with the platform.

Great App and setup was very easy. Support is always willing to assist with any questions. Will take your store to the next level.

Active Campaign has been really helpful to get automations and customer journeys up and running! Our account manager is so helpful with any question that we have--and she provides ideas/recommendations to get the most out of Active Campaign.

This app has really helped enhance our ecommerce customer experience and has integrated well into our digital marketing strategy. I certainly recommend. I do wish additional customer data was passed onto ActiveCampaign when transactions are made - specifically shipping address information for contacts, as this would help with better segmentation for regional campaigns.

We've been using Active Campaign for 2 years now and have had a great experience. It's definitely not the most popular or common ESP, so sometimes other apps we use don't have pre-built integrations, but for the price it's great! Friendly, knowledgable, and responsive product support via chat is a huge plus.

I like this app for email marketing. I think its very user friendly. Sometimes a little complex but definitely worth trying.