Facebook Shop channel

Facebook Shop channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

2.6 of 5 stars(510 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook Shop channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook Shop channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook Shop channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook Shop channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

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Overall rating
2.6 of 5 stars
Based on 510 reviews

  • 5 of 5 stars
    27% of ratings are 5 stars
  • 4 of 5 stars
    12% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    6% of ratings are 2 stars
  • 1 of 5 stars
    51% of ratings are 1 stars

Most recent reviews

Nv Moda

I cant put theproducts in order the store on facebook, no collections, so frustrating.
The support never contact me.


Can't connect facebook shop. Very frustrating, the whole setup. Problems all the way....hhh

Lynda Anne

So glitchy - never updates properly. I still cannot get my shopify store to show up. Instead it just keeps dumping my newest products into my old etsy store, alongside old products with dead links. No matter how many times I set permissions in Facebook Business, it won't let me delete my old store catalog so that I can connect the shopify store. It isn't just facebook you are agreeing to linking up with, it's that cluster of terror - facebook business - which is a nightmare of dead ends, miscommunication, lies, errors by omission, and thievery - but you do get ZERO SUPPORT! If you can run a business without facebook you are MUCH BETTER OFF. Plus, who needs all that frat boy misogyny? Every single image of WOMEN with flesh showing gets PROHIBITED. But full frontal naked men statues are a ok. Sexism abounds on facebook. Especially in the business end. If an image has ANY cleavage it's "TOO SEXUAL" But images with flat chested women are ok. Women's bodies are constantly up for scrutiny. It's honestly a lawsuit in the waiting. I personally cannot wait for facebook to go out of business. Lastly, it is a never ending time consuming cluster to get the dang thing set up. 5 days in and it is STILL NOT INTEGRATED WITH SHOPIFY. All facebook wants to do is take your money for ads. AND HOLD YOUR CREDIT CARD INFO - watch out I've been erroneous billed by phantom auto turn ons of old ads - to a store that didn't even exists anymore! Meanwhile, they DO NOTHING in the realm of providing any support whatsoever. They are about as bad as the cable companies or the energy company burning down California. Probably one of the top 3 WORST companies to do business with. A nonstop nightmare where nothing goes as is stated and you have to watch you money like a hawk or they will just plain STEAL it. That's what turning on bogus ads is - stealing! But again - you can't delete the old stores without "catalog permission" which is impossible to give yourself. . . Because facebook business. Enough said. RUN. Don't walk away RUN AWAY!