Facebook channel

Facebook channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

3.2 of 5 stars(327 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

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Overall rating
3.2 of 5 stars
Based on 327 reviews

  • 5 of 5 stars
    39% of ratings are 5 stars
  • 4 of 5 stars
    16% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    5% of ratings are 2 stars
  • 1 of 5 stars
    36% of ratings are 1 stars

Most recent reviews

Scoot Central

I would give it a zero star if it's an option. Integration is really complicated. Not in the Shopify page, from straight from Facebook's business manager page. Pixel integration is not seamless and too complicated to understand. I was not able to fix the issue even after seeking support from both Shopify and Facebook.

Brew Lucky

I love that Facebook is making selling online easier! This is a great resource for additional revenue through a site that people are already on!

Godsey Supply

I seriously wish they would get this working again. I thought I was entirely alone, but suddenly one day all my products in our Facebook shop just vanished. I have been literally PLEADING with Facebook support and Shopify to get this integration fixed as product tagging (a major conversion factor) has just totally stopped working.



But good luck getting an actual answer. I was told it was a policy violation, but then told by every other representative that it was an integration issue with Shopify. There has been almost ZERO transparency from Facebook in regards to this issue. I would so much rather them come out and say, "Look, we don't know. We're working on it..."

I have been fighting with this problem for over SEVEN WEEKS now. It has to be the Schema microdata that Shopify is using that is out of date or not in support with Facebook properly. I am ready to open my SECOND store now but I am so scared that this integration isn't going to work there (conveniently this does not appear to be affecting major stores that are super high volume)

DO NOT INSTALL UNTIL THEY GET THIS FIXED. It is absolutely absurd that we aren't getting any real updates on this problem from Facebook or Shopify. (And we all know that Shopify has AMAZING customer support so what on earth? I expected it from Facebook, but Shopify has always been on top of problems. When will they handle this one?)

I will 100% change my review back to 5 stars when they get this fixed for all of us. I love Shopify, but damn this is a hard hitting issue.