Facebook Shop channel

Facebook Shop channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

2.4 of 5 stars(591 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook Shop channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook Shop channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook Shop channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook Shop channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

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Overall rating
2.4 of 5 stars
Based on 591 reviews

  • 5 of 5 stars
    24% of ratings are 5 stars
  • 4 of 5 stars
    11% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    6% of ratings are 2 stars
  • 1 of 5 stars
    55% of ratings are 1 stars

Most recent reviews

Pink Lake Road Western Australia

not working like everyone elses comments. I had it working a while ago and I have tried everything and all the suggestions everyone else is making … totally wasting my time

Modehaus Hoffmeyer

it just doesn't work.
I have put everything like they said.
My Shop is on Facebook but nobody see the products.

"This product is currently not visible because the merchant page has not yet been approved for sale on Facebook."

the products are in the Shop since 5 days...

And Facebook support didn't found any soloution...

L. Lash Artistry

hello, my Facebook Channel isn't connecting with my Facebook Business page. It won't even give me and option to connect at all. PLEASE HELP!!!

Developer reply

March 31, 2020

Thank you for sharing this feedback with us! I'd like to help you get connected.

Sometimes, certain browsers can have issues completing the connection with Facebook and can get stuck in a loop which won't let you connect. Have you been able to try using the Shopify Mobile app at all?

I’ll also be following up with you via email, so that we can continue to talk! -Lizzy, Shopify Support