Facebook channel

Facebook channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

2.7 of 5 stars(448 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

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Overall rating
2.7 of 5 stars
Based on 448 reviews

  • 5 of 5 stars
    30% of ratings are 5 stars
  • 4 of 5 stars
    13% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    6% of ratings are 2 stars
  • 1 of 5 stars
    46% of ratings are 1 stars

Most recent reviews


After installation, the shopify product can't be synced to the facebook homepage store. It's not clear what caused it. It still can't solve this problem for the time being.


It used to work fine, but it´s been a couple of weeks now and it is not connecting to my store, so that makes the new products not being able to populate my facebook catalog and that messes up my ads in facebook... And there is no reply from the dev team

Aurora Ray

I used the app to help improve the presence of my brand but was left pulling my hair out. when i attempt to configure my page with the app it tells me no page exits when i am the current admin of the business page and have published the page.
The Shopify team have been amazing at trying to provide assistance but hold no answers which leave me clueless and wondering if my monthly membership is worth the inconvenience.
I experience similar problems with the Instagram shopping feature. Shopify is a premium eCommerce platform and as so should ensure that if they are to release products to there clients and advertise these products that they are functioning and hold solution's to common problems of the systems instead of being met with we messages such as "we have no control of so and so" if that is the case do not provide a product which intern slowly ruins the integrity of your brand