Simple to set up
Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram.
Build your audience
Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.
Easily manage products
Manage your products, view approved products for selling and marketing, resolve product issues, and track ad activity all from the channel.
About Facebook channel
The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage all your Facebook accounts and products from one place.
One-time account connection across all the places you want to sell and market with Facebook. Once you connect your accounts, all your Shopify products will automatically sync to your catalog on Facebook. Your catalog holds information about all the items you want to sell or market on Facebook and Instagram and is a requirement to sell with Instagram, Facebook Shops & Facebook Marketing. Easily set up your Facebook pixel to better understand customer behaviour and traffic, and to help you create effective marketing campaigns.
Sell from anywhere with the new Facebook Shops
Give shoppers a new online shopping experience with a custom online storefront that will showcase your brand’s story. Create a single shop for both Facebook and Instagram to sell your product and collections and seamlessly manage your orders in Shopify. Your followers can now automatically check out via your website or directly on the app (US only).
Sell products with Instagram Shopping
Give shoppers a new way to buy from your store by tagging products in your posts and stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). When checking out on Instagram, customers can take advantage of the speed and security of Shop Pay. Additionally, any products you tag, will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.
Advertise with free and paid ads
Use marketing features to help engage followers, build your audience, and boost sales. You can create Facebook audience building ads to help new customers find your online store and promote up to 5 products in a carousel ad. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you. For low risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.
Free to install
When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.
Most recent reviews
The following message appears on all my ads: "A problem with Facebook prevented your activity from being resumed. Try to resume in a few minutes." Tried, and tried, and it never works. Shopify support can't help. How do I get app support?
Wonder, Discover and Learn
I originally had Instagram shopping working and now all of a sudden I am ineligible. Absolute disgrace this app. How can I have Facebook shop and not be approved for Instagram. I would really like to get my Instagram shopping back!!
Facebook and IG Shop are not working correctly. For some strange reason my active products are no longer in the tag products options, the only one that appears are the inactive products. Seriously? I had to delete the app and re-installed it but the issue continues. Have contact customer services and have not get a response from them yet. Definitely will need to try another social media option and do ads there instead of Facebook or Instagram since I am unable to tag products and it feels like I am back to 2018 where that option did not exist. What a bummer!