Facebook channel
Bring your products to people on Facebook and Instagram.
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Popular with businesses in the United States
App highlights
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Seamless workflow: use directly in Shopify admin
Key values section
Promote easily
Connect your Shopify and Facebook accounts to sync your products for promotion on Facebook or Instagram.
Target accurately
Help reach new customers and promote your products across Facebook and Instagram with free and paid marketing tools.
Manage seamlessly
Make the sale on Instagram or Facebook and manage orders, payments, and returns within Shopify.

Facebook channel
Launch date
Integrates with

Facebook channel
Launch date
Integrates with
Pricing
Free to install
When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.
Reviews
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Southwind Cycles
The set up is extremely difficult, I've even given up and redownloaded the next day to try again and still cant get it figured out.
Nikompras
The sync with Facebook is awful. Products I already remmoved from my store still on Facebook and I CAN'T remove them. I thought I was doing something wrong 'til read the comments here. And now there's a new problem: I can't tag any products on Instagram. This app could be a great option for us retailers, but it's better to manually add products to Facebook Commerce. Solve this sync issue. You don't have to answer me with generic answers, just forward our complaints to your development team.
Developer reply
Hi there!
Paola here with Shopify Support. Thank you for taking your time to let us know about your experience with our app! Every feedback counts and is delivered to our developers in order for us to provide a better experience to our merchants.
I completely understand how this situation can be frustrating. To give you more context, products are never truly deleted from the Commerce Manager, but their status is changed to "staging" or "hidden" instead of "active". Meaning that the products that were deleted from your Shopify store should not be visible to your customers on Facebook.
Regarding tagging your products on Instagram, we need to investigate each case individually to determine if the issue is on Shopify's end or Instagram's end. Although our app makes it easier for you to connect your Facebook accounts, Facebook and Instagram are third party platforms and we do not have access to your settings with them. We are only able to help with settings and errors happening on Shopify's side.
With that being said, I will be reaching out to you shortly for us to troubleshoot what is happening in your store and provide the next necessary steps for a resolution. I want to make sure you have all the support needed to take the most out of the Facebook Channel.
I look forward to chatting with you!
Paola | Shopify Support
Worthwheels
You need an IT qualifications to manage and solve Facebook and Shopify issues, even IT professionals find it complex and overwhelming. I've tired and still trying with no success. One of the issues, Facebook doesn't sync or update Shopify catalog, Shopify doesn't have a solution for that too, you complain about it they give an answer for something else (which also doesn't work). I really have to hire an expert, but why do I have to pay for this? Facebook and Shopify both responsible to make this integration easy for everyone. Facebook Ads, commerce, etc.. should be simplified. Allow people to focus on running their business instead of fixing your issues! This is affecting all related Facebook apps on Shopify app store, if Facebook have issues, non or those apps work properly. Well, you can still do well with other platforms, I can completely ignore IG and FB (Meta), alternatives are available.
Developer reply
Hello,
Jackie here from Shopify. Thanks for taking the time to submit your feedback. We're going to follow up with you over email to open up the lines of communication and see if we can address some of the issues you were having with the app.
Jackie | Shopify
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