Facebook channel

Bring your products to people on Facebook and Instagram.

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

Key values section

Promote easily

Connect your Shopify and Facebook accounts to sync your products for promotion on Facebook or Instagram.

Target accurately

Help reach new customers and promote your products across Facebook and Instagram with free and paid marketing tools.

Manage seamlessly

Make the sale on Instagram or Facebook and manage orders, payments, and returns within Shopify.

Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

Integrates with

  • Facebook
  • Instagram
Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

Integrates with

  • Facebook
  • Instagram

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

Reviews

3.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    68% of ratings are 5 stars
  • 4 of 5 stars
    17% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    9% of ratings are 1 stars

Southwind Cycles

Location United States

The set up is extremely difficult, I've even given up and redownloaded the next day to try again and still cant get it figured out.

Nikompras

Location Brazil

The sync with Facebook is awful. Products I already remmoved from my store still on Facebook and I CAN'T remove them. I thought I was doing something wrong 'til read the comments here. And now there's a new problem: I can't tag any products on Instagram. This app could be a great option for us retailers, but it's better to manually add products to Facebook Commerce. Solve this sync issue. You don't have to answer me with generic answers, just forward our complaints to your development team.

Developer reply

June 22, 2022

Hi there!

Paola here with Shopify Support. Thank you for taking your time to let us know about your experience with our app! Every feedback counts and is delivered to our developers in order for us to provide a better experience to our merchants.

I completely understand how this situation can be frustrating. To give you more context, products are never truly deleted from the Commerce Manager, but their status is changed to "staging" or "hidden" instead of "active". Meaning that the products that were deleted from your Shopify store should not be visible to your customers on Facebook.

Regarding tagging your products on Instagram, we need to investigate each case individually to determine if the issue is on Shopify's end or Instagram's end. Although our app makes it easier for you to connect your Facebook accounts, Facebook and Instagram are third party platforms and we do not have access to your settings with them. We are only able to help with settings and errors happening on Shopify's side.

With that being said, I will be reaching out to you shortly for us to troubleshoot what is happening in your store and provide the next necessary steps for a resolution. I want to make sure you have all the support needed to take the most out of the Facebook Channel.

I look forward to chatting with you!

Paola | Shopify Support

Worthwheels

Location United Arab Emirates

You need an IT qualifications to manage and solve Facebook and Shopify issues, even IT professionals find it complex and overwhelming. I've tired and still trying with no success. One of the issues, Facebook doesn't sync or update Shopify catalog, Shopify doesn't have a solution for that too, you complain about it they give an answer for something else (which also doesn't work). I really have to hire an expert, but why do I have to pay for this? Facebook and Shopify both responsible to make this integration easy for everyone. Facebook Ads, commerce, etc.. should be simplified. Allow people to focus on running their business instead of fixing your issues! This is affecting all related Facebook apps on Shopify app store, if Facebook have issues, non or those apps work properly. Well, you can still do well with other platforms, I can completely ignore IG and FB (Meta), alternatives are available.

Developer reply

June 20, 2022

Hello,

Jackie here from Shopify. Thanks for taking the time to submit your feedback. We're going to follow up with you over email to open up the lines of communication and see if we can address some of the issues you were having with the app.
Jackie | Shopify

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