Facebook channel

Bring your products to people on Facebook and Instagram.

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

Key values section

Promote easily

Connect your Shopify and Facebook accounts to sync your products for promotion on Facebook or Instagram.

Target accurately

Help reach new customers and promote your products across Facebook and Instagram with free and paid marketing tools.

Manage seamlessly

Make the sale on Instagram or Facebook and manage orders, payments, and returns within Shopify.

Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

Integrates with

  • Facebook
  • Instagram
Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

Integrates with

  • Facebook
  • Instagram

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

Reviews

3.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    68% of ratings are 5 stars
  • 4 of 5 stars
    17% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    9% of ratings are 1 stars

Teufels.shop

Location Germany

Ich habe die App vor 2 Tagen installiert und will sie auf gar keinen Fall schlecht reden, nur funktioniert das wichtigste leider nicht, ich kann keine Werbung schalten. Es erscheint jedes Mal folgende Fehlermeldung: Es gibt 1 Fehler mit dieser Aktivität: Aufgrund eines Problems auf Seiten von Facebook konnte deine Aktivität nicht veröffentlicht werden. Versuche es in einigen Minuten erneut. Vielleicht kann der Support mir helfen. Wenn das Problem behoben wird, gibts auch 5 Sterne. Wenn nicht, dann ist die App nutzlos und wird wieder gelöscht. mit freundlichen Grüßen
Peter

CARL HAUSER

Location Hong Kong SAR

After receiving the application, we reviewed the e-commerce account. We have determined that the account does violate our e-commerce feature access requirements and therefore your store is not shown to potential customers. But what didn't show up

Developer reply

May 20, 2022

Hey there,

Jason here from Shopify. Thank you for taking the time to share your review of the Facebook Channel with us. Your feedback is extremely valuable. I'm sorry to hear of the struggles you are facing with your commerce account. I'm going to look into this further and follow up with you in an email to open up the lines of communication here and see if we can help address this concern.

Jason | Shopify

Capricedechat

Location France

Bonjour,
Je vous contact au sujet de mon pixel Facebook, l'évènement achat ce déclenche parfois autre part que sur la page de confirmation de commande. Pourriez vous m'aider s'il vous plaît ? ou vous joindre ?
Merci à vous . Cordialement

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