Simple to set up
Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram.
Build your audience
Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.
Easily manage products
Manage your products, view approved products for selling and marketing, resolve product issues, and track ad activity all from the channel.
About Facebook channel
The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage all your Facebook accounts and products from one place.
One-time account connection across all the places you want to sell and market with Facebook. Once you connect your accounts, all your Shopify products will automatically sync to your catalog on Facebook. Your catalog holds information about all the items you want to sell or market on Facebook and Instagram and is a requirement to sell with Instagram, Facebook Shops & Facebook Marketing. Easily set up your Facebook pixel to better understand customer behaviour and traffic, and to help you create effective marketing campaigns.
Sell from anywhere with the new Facebook Shops
Give shoppers a new online shopping experience with a custom online storefront that will showcase your brand’s story. Create a single shop for both Facebook and Instagram to sell your product and collections and seamlessly manage your orders in Shopify. Your followers can now automatically check out via your website or directly on the app (US only).
Sell products with Instagram Shopping
Give shoppers a new way to buy from your store by tagging products in your posts and stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now automatically check out via your website or directly on the app (US only). Any products you tag, will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.
Advertise with free and paid ads
Use marketing features to help engage followers, build your audience, and boost sales. You can create Facebook audience building ads to help new customers find your online store and promote up to 5 products in a carousel ad. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you. For low risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.
Free to install
When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.
Most recent reviews
Like many others who have reported the same issue with this app from Shopify in the Community forum and 1* review comments, our Facebook account was restricted within minutes of installing. We only required it to set up our pixel. We now cannot advertise at all with Facebook or Instagram. I have taken the necessary steps Facebook request to review our account but, due to COVID, it states there are delays. As a wedding business severely impacted by current COVID regulations in the UK, this is disastrous for us. Sarah on Shopify Support chat tried her best to help but said Shopify cannot escalate issues to Facebook which is disappointing considering Shopify's app caused the issue for us and others. I would have expected the Shopify app developers to be able to resolve issues directly with Facebook rather than leave it to their clients to resolve with Facebook. Our only option is hope Facebook review our appeal soon... or that Shopify step in and take ownership.
This is a great app if you want to expand you business. I like the fact that it is easy to integrate and manage.
Simple and easy setup !! Really helped me with marketing and advertising my products on multiple social media sites.