Tag your posts & stories
Let people discover your products while they browse their Instagram feed.
Sell on Instagram
Let customers check out from your posts & stories without leaving Instagram.
Highlight your shoppable posts
Add a shop tab to your profile and let shoppers browse your tagged products.
About Instagram channel
Sell on Instagram
Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.
With Shopify and the Instagram channel, you can:
- add Instagram product tagging to your Instagram business profile
- connect your store’s Facebook product catalog to your Instagram business profile
- add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
- fulfill orders placed on Instagram
To use the Instagram channel, you need to:
- have the Facebook channel
- be an admin for a Facebook Page approved to sell on Facebook
- have the online store channel
- have an Instagram business profile
- be located in one of the eligible countries
Overall rating Based on 371 reviews
Most recent reviews
After repeated attempts to Instagram about my ineligibility to tag my products, I'm considering abandoning Shopify.
Obviously there is a problem here that they don't want admit.
Numerous people here are experiencing the same issue.
Family Function LLC
Unusable. Please fix this Shopify! Even after diving into how to connect to facebook there are fundamental issues with how the facebook catalog is set up which make it impossible for this app to work.
Thanks for sharing your feedback! We work hard to improve our app functionality, so we’d like to look into this further for you. The Instagram Channel does require you to connect with the Facebook product catalogue generated via the Facebook Channel on your store. I’ve sent out to an email to you to assist further! - JP, Shopify Support
Family Photo Prop Shop
They keep denying me eligibility to tag my products but when I review their commerce policy I'm in compliance. I've appealed per their instructions (file an in-app problem report and cross your fingers someone reads it) and still got denied.
Still hoping and praying and reporting the problem but with no direct line of communication and no explanation why I'm getting denied even though my shop meets their commerce guidelines, I'm at a loss. Of course, there really isn't a comparable app out there to Instagram, so I'm kind of screwed that they refuse to acknowledge problems or attempt, in any substantive way, to mitigate them. They just list a CYA "we can't read or review every problem" disclaimer. Thanks, Instagram!
I'm in compliance, they're still denying me and I just want an answer why.
Hey there, thanks for taking the time to share this feedback with us! At this time, Instagram doesn't provide Shopify or our merchants with insights about why stores have been denied. That said, we're always working to improve this app. I've followed up with you via email with some suggestions, and to log your feedback for our development team. -Lauren, Shopify Support