Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.5 of 5 stars(587 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.5 of 5 stars
Based on 587 reviews

  • 5 of 5 stars
    9% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    83% of ratings are 1 stars

Most recent reviews

Wilkie’s Outfitters

It has taken over a week for IG to approve this app and product tagging. We see that it sometimes takes a while for IG to approve a store channel. Is there an expert that can review our store and ensure we have done everything correctly to encourage approval of the channel? Thank you!


Instagram will not approve my store for product tagging but I am able to do product tagging in facebook. I don't understand why and there is no one to contact and no one will resolve this issue and I see that I am not the only one with this problem.

Developer reply

March 24, 2020

Thank you for taking the time to leave a review. I'm afraid Shopify has no say in which stores Instagram does or does not approve for product tagging on their own platform. That said, since you're able to sell on Facebook this may be a mistake as sometimes these are flagged using automated systems.

Your best bet here will be to contact Instagram about the issue and try to appeal that decision. The easiest way to do this is by navigating in your Instagram app to Settings > Help > Report a problem, and submitting a request there. Hope that helps! - Brie, Shopify Support


It's really a shame that in France we are not entitled to it. It is unfair. I have the same buisness as someone else in another country and they have the right ... It is unfair.

Developer reply

March 24, 2020

Thanks for sharing this review. Since France is one of Instagram's eligible markets (, businesses in France can use the Instagram sales channel, as long as they meet all of the requirements for the channel outlined here: However, it's important to note that Instagram reviews all the businesses that apply to use their channel on their end, and they may determine that some businesses are ineligible to use their channel, despite meeting the requirements. This decision is made on Instagram's end, based on their own policies.

I'm going to send you an email shortly with more information on this. Please feel free to reply directly back to my email if you have any questions or concerns. Thanks! - Rae, Shopify Support