Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.8 of 5 stars(300 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.8 of 5 stars
Based on 300 reviews

  • 5 of 5 stars
    14% of ratings are 5 stars
  • 4 of 5 stars
    4% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    77% of ratings are 1 stars

Most recent reviews

Garcia's Shopping List

I used this app to facilitate the traffic in my store. It is very difficult of use the icons for tag products. Also 1st day worked perfect and a day later didn't work anymore and lost my week trying to realize what was wrong. Today is working again don't know how. Otherwise would be amazing app

Direct Impact Golf Company LLC

This app is worthless. The problem is with Facebook/Instagram, not Shopify. Facebook customer service (chat) will give no reason why I am "not eligible for product tagging" even though I have complied with all the requirements. They ended the chat, effectively "hanging up on me," and told me to consider the matter "final."

The issue appears to be with Facebook, which owns Instagram. But Shopify should not market "seemless integration" and the ability to sell your products directly on Instagram with this app when it doesn't deliver on that promise. Very disappointing.

Mermaid Mamis

It keeps saying that my shop cannot tag products because I violated some commerce policies and I have fine tooth combed my products and I can't find anything!!! So frustrated!!!!!