Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.5 of 5 stars(246 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.5 of 5 stars
Based on 246 reviews

  • 5 of 5 stars
    9% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    83% of ratings are 1 stars

Most recent reviews


You need to improve the application 1 month waiting for approval. and my questions were never answered

O&Ds Virgin Hair Collection

Overall I like the app but I went to my page to see if things were going as planned, I didn't get redirected to my store at all. Now it seems like I have to add the app all over again. I don't like that

Beth Kerschen Art

I wasted so much time getting approved! Instagram has not proper instructions and they clearly do not care if anyone gets approved. Thanks for Vinyl Decal's Review, from Sept 28, 2018 I was able to! Read and get it working:

--Update-- I followed these instructions and finally got approved. My facebook shop was listed under a "Service" which Instagram doesn't allow, so I'm wondering if that is why I kept getting denied. I changed both instagram and facebook to Ecommerce Website and I got approved. Still not giving it 5 stars because Instagram has 0 support. This is not Shopifys fault. Instructions: 1. Remove the Instagram channel from Shopify and clear your caches as well as browsing history; 2. Unlink the connection between your Facebook and Instagram pages in the Instagram app; 3. Switch back to a personal account in the Instagram app; 4. Delete the Instagram app and reinstall; 5. Log back into Instagram; 6. Do not relink your Facebook page and do not switch back to a business profile; 7. Go to your Facebook business page and disconnect the Instagram account from your settings; 8. Go to your business page on Facebook and under the settings tab, make sure your not a service(we used commerce website), reconnect your Instagram account to Facebook; 9. Follow the prompt to switch your Instagram account to a business account; 10. Once everything is connected, go back to Shopify and install the Instagram sales channel; and We were approved the next morning --End Update-