Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.7 of 5 stars(397 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.7 of 5 stars
Based on 397 reviews

  • 5 of 5 stars
    12% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    79% of ratings are 1 stars

Most recent reviews

Lottie & Lane

I was rejected and provided no way to re-apply or get a review. I have read instagram's policies and fully comply. I sell children's clothing! Very frustrating.

Instabilite Shop

It doesn't work for my business too as many people here. It wasn't eligible. I only sells ponytails and clothes. Not a big deal.

Developer reply

June 17, 2019

Thank you for the feedback with the Instagram app! I totally understand how frustrating this is for you. We are not able to surface the reason for their rejection. This is a decision on the Instagram side of things. We hope that in time, Instagram will come to reassess this and review your store again.

I have sent you an email to give you the opportunity to provide any further feedback you may have as well as offer alternative ways to contact Instagram so you can find out why you are not being approved. Looking forward to connecting with you!

- Alex, Shopify Support

Blooodcells Clothing Co.

Im glad im not the only one. Product tagging on instagram sucks and does not work. hopefully it will be fixed in the future

Developer reply

June 17, 2019

Thanks for sharing your feedback! Setting up the Instagram channel does have a number of basic requirements like making sure you have a business profile or connecting your Facebook Page. I’d like to look into this further for you so I’ve sent out to an email to you. - JP, Shopify Support