Overall rating
4.1
Counts per rating level
  • 73% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 15% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this email marketing app for its user-friendly interface, advanced segmentation, automated flows, and visual email builder. Many praise its responsive customer support and credit it for boosting sales. The app's analytics tools are valued for aiding business decisions and audience targeting. Its SMS feature and educational resources are also well-regarded. Despite the cost, merchants find it cost-effective, stating the benefits and features justify the expense.

July 14, 2019

This is a very cool app, I like this app because it makes it easy for me to manage my email subscriber and recapture visitors and customer

Lady Aquarius
United States
About 1 month using the app
Edited October 13, 2018

Klaviyo is arguably the most advanced email marketing tool for shopify owners. However, it is not perfect. Actually, far from it. It is incredibly buggy and "lazy". For example, when you update an email in a flow (automation), you cannot back-propagate previous customers if you have used dynamic discount code in the flow. Solution? The tech support told me to "remove the code, back-propagate and the re-insert the code". So this expensive software cannot automate such a tedious, non-high-intelligence-required but error-prone-if-done-by-human action?! This is the most incredibly lazy piece of software! And this is only one out of many examples. But until competitors catch up in functionality, I'm stuck with it. *hint hint, competitors, hurry up!

Really Awesome Stuff
United States
Over 1 year using the app
September 10, 2021

Klaviyo is a great combination of features that make segmentation, email building, automation creation, and customer management all user-friendly, intuitive and convenient. I wish there were more capabilities for analyzing segments and campaigns post-send, but their analytics are more advanced and accessible than the other messaging softwares I use in for my job.

HydroJug
United States
Over 2 years using the app
September 15, 2022

They extremely increased their pricing lately, please consider other solutions with a better pricing like Omnisend.

Aurora & Co.
France
Over 1 year using the app
Klaviyo replied October 3, 2022

Hi there! Sorry to hear you're considering other options. Our pricing did increase for a percentage of our customers recently and we realize that's been a shift for several brands as we haven't changed our pricing in over 6 years. Our support team will be in touch soon (if they haven't already been) to get your feedback and see how we can help.

May 1, 2020

BUYERS BEWARE! One of the worst experiences since we launched our store. We spent thousands of dollars for our email automation strategy using Klaviyo. And then without any notice they closed our account, didn't provide any explanation at all just said "didn't meet their Terms". We did nothing wrong and lost thousands of dollars that we will probably never see again. I highly recommend you check out literally any other email providers if you don't want to lose all emails you built.

Karma Bento - Upgrade Your Lunch
Hong Kong SAR
Over 1 year using the app
November 25, 2019

This is by far the best email marketing app there is. It does so many things at once and it is the simplest app that I have used.

Lyse Collection
United States
About 1 month using the app
January 2, 2023

Klaviyo is a great tool for people who really really really want to spend a lot of time getting into the data weeds with their store. I used Klaviyo for nearly two years and, honestly, I never got my money's worth simply because I just didn't have the time to make it worth my while. It is, after all, pretty dang pricey if you have luck growing your list. I know, I know, if you watch reviews, there isn't a single reviewer who doesn't agree that it's the "best" email marketing app on the market ... The reality is that this tool is probably more than most small businesses need. Customer service was always helpful. Me, I'm looking for something less robust and cheaper because I never had any luck growing my email list.

OddGoods
United States
Over 2 years using the app
July 10, 2021

So far so good! I'm still learning the ropes. I wish it was easier to understand back populating and editing a flow while its active

I AM VALORA
United States
Over 2 years using the app
September 3, 2021

A nice man from Klavio called me, and it sounded great. I asked about Paid and Free plans, and he explained paid, includes "World Class Support", so I signed up... it turns out support is ... chat with links to help pages.... or email support... combined with mon-fri USA timescales, this means that in Europe you could wait for 72 hours for a reply ( I don't know about you, but the weekends is when I get most time to play with software like this, and that's usually when I get stuck). If you compare with Shopify support, , where you can get phone help immediately, its not nearly as helpful.. It remains to be seen if I can get it working quickly enough to justify paying for it, albeit with less than "World Class Support"

Embal'VERT l'emballage alimentaire réutilisable
France
Over 1 year using the app
Edited June 23, 2019

This is so much better than the last program app we were using. Anyone thinking of switching to this app, you will not be disappointed. It so streamline, professional and easy to use. Our emails look so much better. As a business owner your time is the most valuable thing. This program helps you grow your business with very little study and learn time invested. We would highly recommend this app for any business. Thanks Klaviyo for making a great product that conveys professionalism!

HPSilver
United States
About 1 month using the app