MIDA Replay, Heatmap & Insight

MIDA app helped me realise how Meta sends bot visitors to my website whenever I run Meta ads on FB or Instagram. As a newbie in e-commerce, I was struggling to understand why the conversion rate did not match the footfall until I saw in the session replay how hundreds of bots were sent to land on the website, only to exit within 3-5 seconds. It was an eye-opener. Recommend all new websites to get MIDA and study the heatmap and session replays to understand customer behaviour in great detail.