ActiveCampaign Marketing

This is a big step up in utility, complexity, granularity and (most importantly) ROI from our last email marketing tool. As sophisticated and robust as automations are the interface is reasonably intuitive, and support has been excellent with trouble-shooting. We've not gotten close to the limits of what AC can do, which strangely makes us wonder if what we have managed to map out is indeed the best, most efficient way to get to across any goal line. So, there may be a few redundancies in our automations, but they still work just fine so we've stopped being afraid to wade in and add actions and conditions.