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Loyalty Points, VIP, Referral Programs by Smile.io

Loyalty Points, VIP, Referral Programs by Smile.io

Developed by Smile.io

2906 reviews
Price: From $0.00 / month More info
  • 10+ exciting ways to engage your customers, all available on the free plan
  • Implement the combination you want: loyalty points, VIP, and referral programs
  • Join 15,000 merchants who power their rewards program with Smile.io

Create a Total Rewards Program With Loyalty Points, Customer Referrals, and VIP Tiers

  • Loyalty Points Program

    Encourage profitable actions that drive customer loyalty by issuing points.

  • Referral Program

    Encourage existing customers to refer their friends and promote your store for you.

  • VIP Program

    Give increasing rewards to your best customers as they interact more with your store.

Turn Shoppers Into Loyal Customers

Smile.io allows you to quickly set up and run your own rewards program. When you reward your customers they are more loyal, more likely to return, and more likely to make repeat purchases.

Over 15,000 merchants are boosting revenue and repeat purchases with a Smile.io rewards program. These merchants are seeing a 15% increase year-over-year in revenue and a 20% increase in repeat purchases.

Inkbox was able to increase repeat purchases 84%!

A Very Generous Free Plan to Help You Grow

Helping you grow your revenue is priority number one for us. That is why you can run a loyalty points program and a referral program at no cost on our free plan.

Reward for:

  • Purchases

    Give shoppers loyalty points for the most important thing: making a purchase. Customers can spend their loyalty points on a $ discount, % discount, free shipping, or store gift cards (Shopify Plus stores); the choice is yours.

  • Customer Referrals

    Turn your existing customers into powerful marketers that generate sales. Give loyalty points, coupons, and more for referring friends, and even give the friend a reward as an extra incentive.

  • Account Registrations

    Eliminate guest checkouts and gain valuable email addresses by rewarding customers with loyalty points for registering an account.

  • Social Shares

    Give your customers loyalty points if they share your store with their friends on Twitter or Facebook.

  • Social Follows

    A strong social following is a great way to build up brand awareness and sales. With Smile.io you can give loyalty points to customers who follow you on Twitter or Instagram, as well as liking a Facebook page.

  • Birthday Rewards

    Show your customers you care by giving them a present on their birthday.

  • And More!

    We are developing more ways to reward customers weekly. Our goal is to make your store more successful through rewards and customer loyalty!

  • Powerful Features to Take Your Program to the Next Level

    If you are looking to make your program as powerful as possible, you want the features available on our paid plans. We already work with some of the largest stores on Shopify and Shopify Plus. Here are a few of the added features available on our different paid plans.

    • Advanced Visual Customization

      Add embedded loyalty point balances and referral links to your site. Also create a totally branded rewards program with our theming. You are able to add in custom imagery, select your preferred brand color, and even add in your own logo!

    • VIP Program

      Offer your customers even more incentive to continue shopping with you. VIP tiers allow customers to earn additional rewards and earn loyalty points faster based on how much revenue or points they’ve generated over a period of time. You can also segment your customers based on how loyal they are.

    • Tab-less Program

      Looking to create an integrated rewards program? You can use our intent system to build a program without the tab. You can link to the modal from your header, footer, or any clickable object.

    • Build with our API

      Use our API to reward for any customer action. You can also use this API to sync Smile.io data with other applications such as your email service provider.

    • And More!

      These are just a few of the added benefits on our paid plans. We also have explainer pages, customer segmentation, the ability to exclude customer groups, and are adding more weekly!

    • Why Choose Smile.io?

      We have helped launch thousands of reward programs in virtually every industry. We can help you too!

      Start in a Few Clicks

      We have made it super easy to get your rewards program started. It literally takes just a few clicks to get up and running. Just click “Get App” to see for yourself!

      Industry Experts

      We have over 5 years and 15,000 merchants worth of experience. This has taught us a lot about loyalty programs. We have published tons of guides, books, and blogs to help your reward program succeed.

      Check out our resource center!

      Shopify Plus Solutions and Features

      We have tons of Shopify Plus merchants using Smile.io to power their rewards programs. We also offer Shopify Plus specific features and services such as redeeming loyalty points at checkout. No matter the size of your store, Smile.io can handle it. From 10 orders a week to 10,000+ we have you covered.

      Shopify Plus solutions


      We price our reward programs based on program members, not on your store's orders or existing customers. We did not help you get your existing customers, and every order is not a direct result of us. We charge based on your reward program's growth.

      Pricing Details

      It’s Easy To Use & Get Started

      Start your program for free today and see how easy a Smile.io rewards program is to launch and run.

Loyalty Points, VIP, Referral Programs by Smile.io reviews

2906 reviews
  1. 5 stars (2494 reviews)
  2. 4 stars (318 reviews)
  3. 3 stars (62 reviews)
  4. 2 stars (11 reviews)
  5. 1 star (21 reviews)

Great concept - easy to install
great way to entice our customers if it actually worked....our codes that get sent to customers with rewards dont actually work!


Started using Sweet Tooth (now Smile.io) back in 2013 when I was using Magento.

Been loyal to Sweet Tooth ever since but over the years this reward program has become extremely limited and expensive.

The Smile.io team don't offer the support that they used to.

Unless you upgrade & opt for the Small Business at $299 per month you probably won't be able to offer your customers much in the way of rewards and updates.

I feel a bit cheated as my business has been loyal to Sweet Tooth / Smile.io but IMHO the loyalty has not been reciprocated.

It's a big jump from $59 per month to $299 per month - the pricing structure seems a bit, off.

We're scaling the business and will be testing other reward apps. Even looking at possibly creating a custom rewards app.

It makes better business sense to put $299 per month towards getting a full service tiered loyalty program. Than to invest further in Smile.io

Edited to add:
Found another app with a 5 star rating, that my competitors are using.
It provides the same features and functionality as Smile.io's Small Business but for a lot less than $299 per month.


Just set up the rewards program so I will give a 2 star for now and if it works good I will put 5 stars


It has great options for free plan. The problem is that to customize the "Spending Points Coupons" you have to pay. It is no problem if your webpage is in English, but if you have it in another language it is not fair. Non usable in free plan for webpages in other languages.


it wont let customers make a account, it force closes


Final Update: I have given them one star, because even though they didnt know I was leaving they responded quicker. It seems though there were so many people I had to deal with to get a good answer. It was much better when the owner was assisting and even called me after my review. After I was customer he never responded to me every again; AND that alone is worth taking away oooooo about all the stars. So if you are looking for just an online option there are other better loyalty programs out there; this was is a bit pricey as mentioned by other reviewers.

Another Update: So I have been emailing them for the past week with 0 responses from Eli or Steve. 0. How do you expect to run a company successfully if you dont even fulfill your end of the bargain. You said by the end of August will be the feature of having multiple coupons (for different collections) so the customers dont get confused. Guess what....NOPE. Now im hearing later in Sept. I have customers pissed because my old loyalty system I offered them coupons for a certain collection at a lower rate. I cant do this now because the names are the same. Extremely agitated at this company. 1 star!

Update: Ok so here I AM AGAIN, AGAIN with the same problem. I speak to an Eli and i keep being told that things are being worked on. How do you expect someone to go to enterprise if you dont do anything for the people even on the middle plan? I HAVE been asking TO CHANGE THE NAME of the coupons that have the same type style $10 off for X amount of points says the same thing for certain collections with $10 off. Its misleading to customers. I AM VERY upset with this application. Something so simple ive been asking for, and they arrent doing anything about it. NOTHING. The only reason why I am giving them a second star and third star is because they app is good if you want very very very very basic coupons. Let me know that Steve spoke to me on the phone and cleared it up this is officially being worked on.

Update: So here we are again, first off let me say they didnt fix the coupon issue; and its been several days. I ported over from SLOYALTY so when they issued points they did online and in store but people could only use it online. So there were people getting coupons they already used in store, this isnt ST fault its mine for not checking. However, I will say this. THEY need to make a back end where it lists the people not with just 10 entries and have to go thru pages. Should be sortable and more options to see on the screen. Also why is the coupon NAME still not fixed? This could be so easily fixed.

Another issue is I wanted to remove AppCard and go full blown with ST but I cant because even though it says custom reward system you cannot do multiple locations, so I cant remove my point system for in store. Shame too cause they would be getting 400 a month from me. Also another issue I have is with the COUPON names, didnt I mention this already? Such a huge big deal. Also the next issue we have is that if THEY ISSUE the coupon they should be able to set an X amount of time before issuing another. People can take advantage of the system by doing this over and over. I mean you earned it, you earned it right? You shouldnt be able to do 10 orders back to back with coupons. Set a time limit, x amount of coupons before X amount of day. Once the coupon name gets fixed ill fix thsi rating

Update: Ok so only one issue; they added smart collections but when you create a coupon that has same name then it shows as the other coupons. This is the only gripe I have with the coupon names. Be cool if they added DAILY options of sharing but the REVIEWS part is really really cool.

Ok so this is going to be a pretty through review. First off I am coming from SLoyalty for a multitude of reasons. The biggest reason is sloyalty although cheap is NOT an option if you have a POS. People will double dip and SLoyalty instead of fixing it chose to tell me ohwell or goodbye in so many words.

So here we go, Sweet Tooth has a good amount of configurations. A lot of sharing features, needs to add Pinterest and tumblr, and the sharing of the tweet shouldnt be a one time thing. Should be every 3 days or something. I get the follow being a one time thing just not the sharing part.

A huge one star take away is the option of CSS on the actual pop up AND the fact it doesnt show the points people have in the tab. The tab is very configurable if you have some CSS knowledge. Love that. I do NOT like that you cant change any verbage or the color of some of the CSS on the backend via stylesheets. I can ONLY use the fonts they choose for the pop up. Not a bad deal but it could be improved. Also another improvement is I should be able to select smart collections. Silly NOT to have this.

Customer support is FAST. Very. I am only going to use it for online but for both options its great.


I would love to be able to access all of sweet tooths features from my phone. Makes it inconvenient to only be able to access through desktop.


Too Expensive, they charging 60 USD for nothing even they are not allowing to add points automiatcally, will be canceling their subscription...


Lacks some of the features that I want to offer my customers. Too inflexible for my needs.


not exactly the type of incentive I was looking to reward my customers with

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