PRO: Creates product bundles and it separates each product at checkout making it easy to fulfill orders and update inventory CONS: 1. Unable to create a product page for each bundle so that ads can link directly to it. 2. Additionally, the development team has to have access to your store theme to make custom code changes in order for it to work properly (i.e. improve app load time, create page that lists all bundles, etc.). While the support team is friendly and happy to help, this is highly undesirable as it should include these features right out of the box or be easy for store owners to do themselves.