Reviews (6,017)

Overall rating
4.7
Counts per rating level
  • 90% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 4% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its seamless Shopify integration, enhancing e-commerce with easy-to-design email and SMS campaigns. The user-friendly interface, combined with automation and customizable templates, is highly valued. The free plan is comprehensive, appealing to budget-conscious businesses. Customer support is frequently praised for being responsive and helpful, providing personalized assistance through multiple channels. This app is recommended for boosting customer engagement and retention.

December 4, 2018

It's decent looking and pretty intuitive, easy to use, can create good stuff pretty fast, altho it misses a free plan.

Foudac Store
Brazil
About 2 months using the app
April 1, 2023

3.5 Stars for Omnisend & Long Wait Times
Omnisend is a great email platform, but not without its convoluted processes and cumbersome automation triggers. I experienced some reps that made me wait 10+ minutes between responses and questions.

5 Stars for Olesia and Deniz
Customer service agents, Olesia and Deniz, are gems. They helped me navigate several challenges. They were adept in Omnisend, helpful and supportive, ensuring all my questions were answered and my issues resolved. They helped me overcome a significant hurdle that will positively impact our email marketing efforts. They are the reason I did not cancel the service.

Gena Penn
United States
About 1 month using the app
Omnisend replied April 5, 2023

Aloha!
We appreciate you taking the time to review Omnisend!

It's wonderful to hear that you found the platform valuable for your email marketing needs and that Olesia and Deniz gave fantastic customer service and assistance in navigating hurdles. After reading your review, we gave them a raise 😄

We're sorry to hear that you encountered some delays and convoluted processes during your time with us. As they say, good things come to those who wait, but we understand that waiting can be frustrating. Rest assured, though! We're constantly working to streamline our processes and reduce wait times, so you can spend less time waiting and more time designing compelling email campaigns. 

Thanks again for choosing Omnisend as your email marketing platform, and we hope to continue providing you with outstanding service in the future!

December 17, 2019

Extremely poor customer service. In comparison to other apps on shopify this app is painful to use. Move on from this one.

Solvang Olive Press
United States
About 1 month using the app
Omnisend replied December 18, 2019

Sorry to hear you had a disappointing experience. Seems like there were some old contact emails on your list that no longer exist, therefore we had to temporarily pause your sending so your sender reputation is not harmed. There is nothing to worry about, as soon as you delete or unsubscribe those old emails, we will resume the sending. You will be able to benefit from the variety of great Omnisend features, such as omnichannel campaigns and automation messages, segmentation and more!

October 19, 2022

Very intuitive to set up everything, with a little time and trial and error, I was able to get most stuff done. The only confusing thing is regarding their pricing, what they classify as "active contact", which is basically every subscribed and non-subscribed contact in your list, regardless of how long they have been there. Yulia then was nice enough to clarify and help me with additional questions, very quickly as well, so still 5 stars for the customer service!

ASKYURSELF
Germany
1 day using the app
September 12, 2018

Liked the onboarding process so far, will use it for next 2 weeks and give more feedback. :) Looking forward to seeing how it drives my growth.

MMM LIVE
United States
About 1 month using the app
Edited May 28, 2019

Omnisend has a really beautiful interface, and the emails are looking great! There are some workarounds I have to do with automation, as the platform isn't fully on the same level as Mail Chimp, but all around, a pretty good service for a good price.

Herb & Root | Luxurious Perfume Oils, Bath Oils, and Massage Oils
United States
About 1 month using the app
September 25, 2023

Salma's customer service is really good! She provided quick and friendly assistance, making my experience a breeze. I highly recommend her and this company's support team.

Tub Tropics
Canada
1 day using the app
March 23, 2019

Great app!!
.................................................... ..................................

Larizashop
Colombia
1 day using the app
June 8, 2023

Sanya, was a ton of help! Thank you for all the help, highly recommended. Easy to understand and use!

Tuxedotigercomics
United States
1 day using the app
Edited June 11, 2020

TL;DR: If you're looking for an email app that offers a decent and reliable email automation system, omnisend is NOT going to work for you. I switched to activecampaign after a month of dealing with shortcomings and glitches on this app, and I've never been happier. I suggest you do the same. Based on my experience, this app is great for beginners who want an easy to use software with decent templates. If you're an intermediate or advanced email marketer who's looking to run automations, I can guarantee that this won't do the job. I usually don't leave reviews. But I feel obliged to do so in this case, because the ratings for this app are very misleading. This app is rated so highly because of the ease of use, and a very responsive support team that gives out discounts to unhappy customers generously. The software itself is very mediocre.

EDIT 2: Another 2 weeks into using this, I found that the split feature for automations was not working properly. I had set up a sequence that would send subscribers an email only if they were given a certain tag. 1 week in, I found that all the subscribers in the automation were being sent this mail, even though they were not given the tag. I got in touch with the support team, who then confirmed that this was indeed a bug. They told me to stop the automation, and said they'll get back to me with a fix soon. They didn't give any specific dates. My subscribers have been sent random nonsense because of this glitch - people who haven't asked for or bought anything have been sent '[product] has been sent out' mails.

EDIT: Xenia from omnisend got in touch with me, and she was very helpful throughout the process. They did propose a couple of workarounds, and shared some features unique to them, that I might find helpful. Although there are still some critical features that I would like to have on this app, I understand that they're working on it. Hopefully, these features will be up soon.

INITIAL POST: I was looking for an email marketing app after migrating my website to shopify. Went with omnisend because of the great ratings. I've been trying salvage my decision and put this app to good use for 2 weeks now - but it's really just under-equipped and overpriced.

Basic features that were available for free with my previous CRM, like choosing which days of the week automation emails go out, are not available on omnisend. I now have important promotional mails that will go out on Sunday, when nobody opens or reads them, and I can do absolutely nothing about it.

I can't see which email workflows my contacts have gone through, and which emails they've received. I've had customers go through multiple sequences concurrently and receive multiple emails, because of the limited logic in the automation workflows, and the inability to see who's being sent what in which workflow.

These are just a couple of examples of issues with this app. I could go on and on about other areas sorely in need of improvement. I got in touch with the support team twice, and all I got was that they'd raise this 'as feedback to the product team'. No workarounds, no concrete followups.

And the worst part is that I have to pay between USD30-USD99 for this, when I could get all the features, plus more for a fraction of the price on other platforms - like activecampaign, sendinblue or mailchimp + zapier.

I don't know how this app is rated 4.8 stars. Either people review it too quickly before they get to the features, or they just need a very basic email marketing app to send out simple campaigns (in which case there are a ton of free options out there).

Sustenance
Singapore
About 1 month using the app
Omnisend replied May 28, 2020

Hi Sustenance,

Each marketing platform is different. We call Omnisend all in one app, considering other apps in the market, our pricing remains very competitive. Here is what we offer on a regular Standard plan:
- Email & SMS campaigns, campaign booster, and A/B testing
- A variety of signup forms you can put on your website, including a landing page to share on social networks
- Automated email & SMS workflows with the possibility to include both channels in one flow
- Splits in automation and A/B test for splits, which helps to test, what content works best for your audience, which channels perform best, and a lot more!
- Extremely fast and robust segmentation that updates dynamically.
- Various reports to help you track the performance of your workflows, campaigns, a click map, and more.
We understand that you were specifically looking for a couple of features we currently do not support. Nevertheless, we hope you can find the benefits of the features that we do offer and make good use of those. Serge has reached out to you with some recommendations and a workaround for your case.

The Omnisend Team