Shopify Email , 1,494 reviews

Overall rating
4.5
Counts per rating level
  • 67% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 6% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface, simplicity, and cost-effectiveness, making it ideal for small businesses. They value its customizable email templates, mass emailing feature, and robust analytics capabilities. Additional features such as product insert, review feature, and easy addition of subscribers, products, and discounts to emails are also favored. The app's transparency in showing bounced or spam-reported emails is commended. It's seen as a cost-effective and efficient solution for basic email functions.

November 18, 2020

I love this app because it's so easy to create email campaigns. I wish there was more themes available though.

Lavitami Lathers & Candles
United States
22 days using the app
November 22, 2020

There are not as many features as Mailchimp or others, but how can you beat the price! The app is easy to use and reliable. For future improvements - I would really like to have the ability to ad a divider line.

Stina's Quilt and Sewing Supplies
United States
7 months using the app
May 18, 2021

Easy to setup, manage and track how well each one does. Limited by the number of emails you can send per month with base account.

Fancy Fanny
United States
7 months using the app
Shopify replied June 10, 2021

Hey, there. Thank you for sharing this feedback! We're happy to hear that our app was easy to setup, manage, and track the campaigns. While there is a limit of 2500 free emails per month, you're able to send more if that's something you need to do. If you'd like to learn more about this, more information can be found here: https://bit.ly/3vcX99A. Cheers! -Elias, Shopify Support

Edited February 3, 2021

The app went into maintenance mode while I was writing the email and when it came back online the draft was gone, so that was not a good first impression. After it came back online and I started a new mail, it was smooth sailing.

Cupcake Buddy
Netherlands
About 1 year using the app
Shopify replied February 12, 2021

Hey there!

Amy here from Shopify Support. Thank you so much for taking the time to leave us a review. I'm really sorry to hear of the troubles you faced when you first got started, but glad that you are enjoying the app now!

Im going to send you an email, just to open up communication with you and see if there is anything you would like to share with our developers!

Amy l Shopify

November 23, 2021

This app is cheap and so are the delivery of my emails. I sent out a email blast for Blackfriday and the app decided to stop after 50% and tells me that it stopped because there where some peoples that did unsubscribed. Also it's reporting feature is extremely cheap only sending info and clicks but no results like add to carts or sales. As I said cheap yes but this does more damage to our brand than help.

Gypsy Diamonds
Canada
About 1 year using the app
Shopify replied November 24, 2021

Hi, there. Thank you for taking the time to leave this review and provide us with this feedback. We do cancel some campaigns that receive high signals that the subscribers do not like the emails they are receiving. That said, I would recommend reviewing our Best practices for Shopify Email (https://bit.ly/3cNEACe) to ensure you do not run into this issue in the future. Thanks again for your review! -Marty, Shopify Support.

March 13, 2021

This is a lovely app! However, it would be useful to add few design options to match our theme, for example allow square and hollow buttons, etc.

Lund & Lund
Sweden
7 months using the app
September 30, 2020

ottimo. intuitivo. veloce . Facile da usare. Ha delle email gia' programmate molto molto belle e d'impatto.

aPProved ninetysix
Italy
7 months using the app
October 20, 2020

I used this app to help me send emails to my email subscribers. I really helped me out, it was a bit tough to figure out what to do to send the emails out, but the help center assisted with that part.

Cordless Commodities
United States
7 months using the app
April 15, 2021

I like it but it would be better if it have a graphic about abandoned cart.
It would also be amazing if the emails could be modified with more options.

Abeja Reyna
Mexico
7 months using the app
November 10, 2021

Really bad experience. Basically at some point of time no email started going through. Shopify would send out 5% and stop sending. I wrote to support. They've recommended sending to the "most engaged" latest customers. This did not work. Open rate was next to thing. They've send learning me videos. Nothing worked. The reason turned out to be lack of basic functionality, which would lead to your email list getting slowly poisoned. Shopify does not allow you removing bounced emails or the ones that mark you as spam. At some point of time your email database becomes filled with old emails that cannot get delivered. This leads to lower delivery rates as email systems start to think you are spamming. Then Shopify will see that your open rates are low as you get into spam folders, etc nad Shopify stops sending out emails. The solution has been to install a One Email marketing app. Segment my list into 1k segments. Constantly talk to One support as my sending would get blocked due to high complaint/bouncedback rated ....it took me just a month to clean my emails out. I've tested sending emails after this on Shopify and omg - 30% open rate and it's all delivering. To sum up: poor customer service, 100% lack of knowledge, no solution to the issue - basically "figure it out yourself". What can Shopify do about it? Allow clients to unsubscribe bounced emails and whoever has marked your messages as spam. This will leave email list clean and healthy. Simple.

Photodobe (Photo-presets)
United Kingdom
About 1 year using the app
Shopify replied November 16, 2021

Hi there. Thank you so much for your review and for providing us with this feedback. We are sorry to hear you have been experiencing these issues, but I am delighted to share that our development teams are currently working on this. Although I cannot share a definitive time frame for this, I would be happy to provide this further feedback to our team to let them know this is still something to look into further.

In the meantime, for some further context, Shopify email automatically removes bounced emails from a subscriber list so we don’t try sending them out again. Also when a subscriber unsubscribes, we also won’t be sending them the email again.

I hope this provides you with some further context to how the app currently functions, thanks again for taking the time to leave this feedback! Marty, Shopify Support