Shopify Email , 1,494 reviews

Overall rating
4.5
Counts per rating level
  • 67% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 6% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface, simplicity, and cost-effectiveness, making it ideal for small businesses. They value its customizable email templates, mass emailing feature, and robust analytics capabilities. Additional features such as product insert, review feature, and easy addition of subscribers, products, and discounts to emails are also favored. The app's transparency in showing bounced or spam-reported emails is commended. It's seen as a cost-effective and efficient solution for basic email functions.

Edited February 1, 2023

The email builder can feel a bit wonky. For example it often gets no result when searching for a collection to add to a link and when you try to add a section using the "+" button next to a section it always gets added at the bottom of the page so you then need to reposition it. There's also a glitch that kicks you out of the editor and back to the main app page which happens pretty often. There's been no new updates since I original posted a review in May 2022 and the issues are still there. I'm reducing the star rating because it looks like Shopify won't be updating regularly. Would also be good to be able to have a "Show email in browser" button in emails.

Frames Footwear
New Zealand
Over 1 year using the app
Shopify replied June 13, 2022

Thank you for taking the time to write your review and I'm glad to hear that you've made use of Shopify Email to connect with your customers. We appreciate the feedback that you've shared with us here and I will be sure to communicate your comments to our development team. -Victor, Shopify Support

October 13, 2020

This is the first time that I use an email app and I'm actually happy with it, but, I think I should be able to translate the word "unsubscribe" to my language.
Just looks weird I wrote the whole thing in my language and then randomly, english.

Garpur
Iceland
8 months using the app
September 4, 2020

Muy buena, ojalá regalen más envíos y haya más templates.
Se puede organizar diferentes campañas, controlar , poner títulos, programar.

Identidad Natural
Mexico
8 months using the app
October 7, 2020

Good help but... you can't edit and use again an already sent out campaign. Sometimes a campaign has great results and you can't replicate it (you have to design from 0). It could use some more templates.

La Tienda Cervecera
United States
Over 1 year using the app
Shopify replied October 13, 2020

Hey there,

Claire here from Shopify. Thank you for taking the time to share your feedback with us. Our team are consistently working to improve the app and add functionality to suit our Merchants needs. I'm going to follow up with you with an email to open up the lines of communication here so I can provide your feedback to my team.

Claire l Shopify

December 29, 2020

I used this email to send out a discount to my subscribers. The process was straight-forward and very user-friendly.

N2 Hair Oils
United States
23 days using the app
October 12, 2020

i love the templates. they are very easy to use. I just wish that they made it possible to put two images on the same page instead of one gian product image per page. Also, please introduce the feature to re-email those who haven't opened the newsletter.

Jjudd.xx Boutique
Canada
8 months using the app
September 11, 2022

Worst email app on the store, only thing it's got going for it is that it's cheap & can do flows but tbh it needs to be cheap now that shopify is taking fee's from all 3rd party transactions including buy now pay later services which already take too much. Moving the abandoned cart emails into this app while it is so half baked has me angry, I had an awesome template but now it's gone as you guys are forcing us to use this. I can't make anywhere near as good of an email in this app as I could using OrderlyEmails: Email Templates and just pasting the code into shopify. This app can't even size images properly, recommend products or display dynamic discount codes to draw a customer back. Such a lack of customization, lack of social networks you can list in your footer. The footer is just plain terrible tbh. Stop rolling this out until it's actually a good app!

Titan Pop Culture
Australia
Over 1 year using the app
Shopify replied September 30, 2022

Hi there, Titan Pop Culture. Thanks for taking the time to leave us a review for Shopify Email. I'm sad to hear that the recent changes made to emails and automations haven't been something that you've been able to get value from. Having greater customization of your emails, and using your own custom templates, is incredibly helpful for merchants that want to have greater control over their marketing and branding emails. I've gone ahead and passed this review to our Product Team for their consideration, and also made a feature request to ask for greater customization options in the future. I can't outline when these requests may be added, but you can rest assure that they're now on the team's radar. Thanks again for your review. -Imogen, Shopify Support

January 31, 2023

Pretty basic email app. Does the job 80% of the time. Noticed that if you send an email to an app that supports dark mode on IOS your style is completely broken.

Mox Motors
United States
Over 1 year using the app
Shopify replied February 27, 2023

Thank you so much for taking the time and sharing this feedback with us. We will pass your feedback on optimizing for dark mode to the development team. - David, Shopify Email

March 4, 2021

Comecei a usar agora, é excelente para atingir um público que já foi cadastrado na loja, bom trabalho a equipe shopify.

Comin Store
Brazil
22 days using the app
Edited January 6, 2021

Cons:
You cannot do custom segmentations inside the app.
Templates are limited.
Deliverability takes too much time.
No automations.
Pros:
It is cheap

Japanese Taste
Japan
About 1 year using the app
Shopify replied January 22, 2021

Hey there,

Claire here from Shopify. Thank you for taking the time to share your feedback with us on the Shopify email. Our team are consistently working to improve the app and add functionality to suit our Merchants needs. I'm going to follow up with you with an email to open up the lines of communication here so I can provide your feedback to my team.

Claire l Shopify