Rontar Ad Exchange: Free Ads

Hi,

I’m sorry you didn’t get the results you expected from using our app. I took a look at your campaign and see that you did receive about 2,000 ad impressions but no clicks. While it’s unusual to see such a low CTR, it’s too early to tell whether the campaign is effective or not due to the very low overall number of impressions.

Sometimes you get 2,000 impressions and no clicks/sales, then you see 5-10 clicks and a few sales with the next 2,000 ad impressions. This is how it usually works. We have a customer that had a similar situation to yours. They had almost 4,000 ad impressions and just 2 clicks (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

Another reason could be the quality of inbound traffic. If the quality is low then retargeting will drive poor results as well. We don’t have access to this data so I can’t comment with 100% certainty on this.

Hope this helps.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments:

1. Rontar is a retargeting app, which means that we show ads to your past visitors only. Retargeting works best if the quality of your initial traffic is high. If the quality of the traffic is very low, retargeting might not work at all.

2. If you see that your retargeting campaign is not yielding the results you were expecting, you might want to limit your target cost per click/impressions. For example, you could explicitly set your target CPC to $1. Bear in mind though, this may severely limit the number of impressions you’re getting.

3. We have already refunded the not yet spent balance on your account. We don’t refund funds already spent on advertising. This is clearly stated in our Refund Policy: https://help.rontar.com/rontar/en/articles/3124947-refund-policy

Hope this helps.

Hi, thanks for your review and for using our app. I just want to say that’s the number of impressions you’ve seen so far is very low and it’s very early to tell whether it will work for you or not. Also, please note that Rontar is a retargeting app, which means that we show ads to your past visitors only. If you have very few visitors from other sources, retargeting may not be able to give you more impressions than you’re getting currently.

Hi, thanks for your review and for using our app. Let me clarify a few things on using our app:

1. Your campaign is still in the learning mode, during which you may often see higher CPCs and lower conversion rates. Once the campaign is out of the learning mode, your CPCs will decrease. This is exactly what you might see when starting Facebook campaigns.

2. Another reason for the higher CPCs than normal is your campaign settings. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPC higher than the average because your ads start showing on premium websites/ad placements. If you would like to manually limit the CPCs, you can switch to the “Target CPC” bid strategy in the app and enter the maximum CPC you’re willing to pay per click. Bear in mind though, this may severely limit the number of impressions/clicks you’re getting.

3. As for the number of conversions, so far you’ve had just two clicks, which is too few to see a conversion. It usually takes at least a few dozen to see one.

4. When you sign up for the Pay-as-you-go plan, we bill you $25 initially and then every time the advertising balance gets low, in accordance with your daily budget settings, and to cover the amount due in the upcoming 3-4 days. You can see this explained in detail on our Billing page in the app.

Hope this helps.

Please reach out to our support team if you have any questions or need assistance with your campaign settings. We’d be happy to help.