Product Options & Customizer

Product options, customize product variations, variant options

Shopify app insights
  • Popular with businesses in the United States

Free plan available. 14-day free trial.

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Up-to-date tech: works with the latest themes


4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 87% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 4% of ratings are 1 stars

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1051 - 1060 of 1137 reviews

Location United States
Time spent using app 8 months

Pretty solid app. Adds a lot of flexibility to Shopify. I'd give it more stars if it no ability to batch-apply a customization across hundreds of products. It's a one-by-one effort. But overall, a very nice tool that would work great for sites with few products.

Developer reply

March 19, 2020

This is Sean, the Customer Success Manager for Product Customizer. We took over this app from the previous owner :)

You left a negative review for Product Customizer a long time ago and I am emailing to see if you wouldn’t mind removing it (or adding more stars)?

We have already made several improvements and fixes to past issues with this app (including new features and 24/7 support) - and it REALLY helps our ranking on the App Store if we can remove the handful of negative reviews.

Please let me know how I can support you and help in return? I appreciate it very much!

-Sean & the Product Customizer Team

Nursery Art, Childrens Art | Alley Kids

Location United States
Time spent using app Almost 7 years

LOVE this app! So easy to use and works great! Customer service is prompt and friendly! Highly recommended!

Shimmery Creations

Location United States
Time spent using app About 1 month

Product customizer has really helped with creating my new website. It is definitely beneficial in that if your business has very specific products that need multiple options like our business, it will save you many hours of work. The only downfall so far has been that if you forget something you cannot add it once its been saves. You have to start all over which if you have invested in a lot of hours this could become a true headache. I am told there will be a update to these issues and am currently waiting for this to launch because I have about 500 products that I need to fix but cant. Since I am new and learning as I go this is the only issue I have run into. Once they add these fixes it will be a perfect app


Location United States
Time spent using app About 9 years

Nice app and great customer service after the fact.

Automotive Cases

Location United States
Time spent using app 7 months

This app is amazing, it allows me to have people upload a picture for their custom cases and lets me adds many options at once which is an amazing time saver.

Only suggestion I have is to be able to apply a saved customization set to all products at one time.

But besides that this app is wonderful and I am glad I have it installed on our store.


That's Yours

Location Canada
Time spent using app Over 3 years

Product Customizer was the application we had been searching for. Simply to use and when it comes to support, Product Customizer is second to none! Really supportive organization.


Location United States
Time spent using app About 3 years

This app is simple, clean, and quick. Puts an end to the endless variant editing, and gives our customers a way to upload files to us that don't come until they've purchased which keeps spam uploads out!


Location United Kingdom
Time spent using app 10 months

These features should come as standard in Shopify, but seeing as they don't this is the best way of getting them.

Really simple to use, nice and cheap and not overcomplicated with too many features.

Bull Rush Chocolate Online Shop

Location New Zealand
Time spent using app Over 1 year

Very useful application for the business. Allowing multiple choices.
Support were also very helpful after a few installation errors.

Wits + Beaux

Location United States
Time spent using app Over 5 years

Product customizer has exceeded our expectations through their excellent customer service and response to quickly needed questions. A real "take charge" attitude is nice to see!