Product Options & Customizer

Product options, customize product variations, variant options

Shopify app insights
  • Popular with businesses in the United States

Free plan available. 14-day free trial.

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Up-to-date tech: works with the latest themes


4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 87% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 4% of ratings are 1 stars

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1101 - 1110 of 1134 reviews

Texas Timber Bat Co.

Location United States
Time spent using app 3 months

This App is AWESOME! And Denis is great. Because of the large number of variants we have per product (with custom engraving), this App gives us the flexibility to setup products how we want to – no longer limited by the 100 variant cap. The flexibility is great and very easy to use. And once you create a template, you can use it on the next product with a click of a button, eliminating any need to type the variables again. I can't imagine living without this – just wish it would have come out sooner!

Dragonfly Bubble Bath

Location United States
Time spent using app 6 months

It did everything I needed it to. Easy to install and easy to add options to any product.


Location United States
Time spent using app 5 months

Not only is this a great app, but the customer support was superb! The installation tutorial was very easy to follow, but did not go so well for me. The theme I had chosen was slightly different and required a little "finesse" in order for it to match my overall theme. I reached out to Product Customizer support and within 1 hour was contacted by an extremely friendly representative (Denis). He immediately understood the issue and made the changes for me just as fast! I highly recommend this product to fellow Shopify retailers.

Oh Lucky You

Location United Kingdom
Time spent using app About 1 year

What a fantastic app! I would seriously urge anyone selling personalized products to get it at once!

Great interface, helpful and friendly support and simple to install the little bit of code needed (which is made even easier with the detailed tutorial vids).

Can not recommend this app enough!

Greg's Pro Audio

Location United States

When adding the customization, is it possible to change price when customizing?
So for example, having a base price and for every customization they add include the different pricing.
Example 2:
White shirt: $10
Add text: $5 extra
Add graphic: $7 extra
etc etc..
Thanks in advance for reply..

Wedding Invitations, Greeting Cards & Stationery | Mia Sohö

LOVE this product! It is exactly what I was looking for. Very easy to use!

The Paper Parlour

This is a lifesaver :) I've been trying to find a simple way to go around the Shopify limitation of having only 3 options per product. Easy to install and even easier to use. Highly recommended.

Little Lilly LuLu

We LOVE this app. It's exactly what we were looking for. We can easily add sizes to our clothes (much easier than the native way), add Text for customization … wonderful.
Plus, it did require some modification of the code, something which is typically dangerous for me to do. Fortunately, it was no problem, they have great videos that walked a total noob like me thru each step. You know what? It just works!
Buy with confidence.


It's the best app ever, really! It is so easy to use, understand and install. And it saves a lot of time and money, really a loooot of time. Is wouldn't be possible to use Shopify without this. Every user of Shopify have to install it. And no one will regret ;-)


This app is great! The video tutorials were easy to follow, and I was up and running quickly. I offer a lot of customization in my products, and I wouldn't be able to use Shopify without this app. I will be using this a lot, and I recommend it.