Reviews (2,569)

Overall rating
Counts per rating level
  • 87% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly value this app for its ability to manage customized product options such as engravings and upgrades, enhancing the shopping experience with a variety of product variants and conditional logic. It features a Dynamic List for easy application of options to new products and collects order notes efficiently. The app integrates seamlessly with Shopify, is regularly updated with new features, and is supported by a responsive customer service team that provides personal calls and detailed guidance to ensure compatibility with custom themes and setups.

Edited September 25, 2019

Customer service was great and I love the easy customization of the app. I had issues with stripping the extra information off the order but that was a shopify issue not a product options issue.

The Happy Homebody
United States
About 1 month using the app
Shop Circle replied September 27, 2019

Hi there, thanks so much for taking the time to leave us a review! We're so glad to hear you're loving our Product Options app and being able to customize it to fit your store's needs. We're very sorry about the issues you ran into!

Please let us know if we can assist in any other way. :-)

August 21, 2013

Awesome app!! Works just as advertised.

ZVAL Real Estate Appraisal Reports
United States
1 day using the app
October 30, 2021

Do not make the mistake and install the app
Their app downloads a code to the template and then destroys other things. I had to take something and pay him money to repair the damage they caused. And I'm not talking about the sales I lost
Be smart and do not download their apps !! Even if it's free

About 1 month using the app
July 26, 2018

Great app with tons of features, and they're online chat help is amazing. Shoutout to Parminder who went above and beyond helping me adjust the code for not only my product options, but a few other small problems I was having!

Elgaard Industries
United States
1 day using the app
November 28, 2014

My shop contains products with various options. This app was ideal for that.

About 1 month using the app
May 20, 2019


United States
About 1 month using the app
Shop Circle replied May 22, 2019

Hi there, I'm sorry to hear about issues you're having and the frustration this has caused. Please know we're doing what we can to get in contact with you. We hope that over the phone or email we can help you show the options on the storefront. It may be related to Liquid code that is missing, or caching of the app. Please contact us by replying or emailing We will try and get in contact once more shortly, and look forward to helping solve this issue for you.

August 11, 2016

I lost almost 2 months. This is the worst app that i saw in my life. Promising at the beginning a lot, then you will see the team... just try them to see what happening when you contact them. Or stay away and safe a lot of time.

United States
About 1 month using the app
October 11, 2018

On the surface, this app seemed perfect for our needs. We have almost 1500 products on our website, which grows daily - 95% of which require some form of customisation.

Until recently, we had always used the free Infinite Options app. Which was perfect for most of our needs - however with more new products, came more new variants and options required. Including the need for colour swatches, and adding additional costs for add-ons. Unfortunately the free app wasn't built for this, so we were directed to the BOLD Product Options app by Shopify as an all-in-one alternative.

After testing the app on a series of products, and with some of our account customers, we found that we required the premium plan for the specific option sets that we required. Whilst expensive, the feedback from our customers during our initial trial period was very positive, so we decided to keep it, and spent the next two weeks migrating all of our options over to BOLD. It was then that we started to find the problems.

The first issue was that products kept "forgetting" their options. We initially thought that perhaps we had accidentally missed the product off during the migration. But it started happening more and more, and then we were finding that the same products that we had re-added the options to, and checked to ensure they were definitely working the previous day, suddenly had lost their options again overnight! When we questioned this with the customer support, all we received were screenshots stating that it's working now.. Well of course it is, we went in and re-added it already whilst waiting for your reply! The question to you was WHY was it happening?! To which, we still haven't received an answer for.

The next issue came when our shop team started to process the orders that had been placed with using the new options... What a MESS! When you log into the Orders admin panel, and view an order, for every option that you have set up, the app creates FOUR lines underneath the product! So when you have a product that has say, three different options to choose from, you will have twelve lines of text underneath the product in the order screen! When we questioned this with BOLD, the reply we got was "The way our app sends the information to Shopify, is like that. The item lines will go to the order page this way". I'm sorry, but the FREE alternative app manages to only add ONE line of text per option used, i.e. the actual option itself. And manages to hide all of the system information in the background - so why can't BOLD? This makes reviewing orders in the admin panel extremely difficult, as there are so many lines of random strings of text and numbers below each product that you have to sift through just to see what your customer has ordered.

The next mess was found when attempting to print the customer invoices... Our average customer purchases around twenty items at a time. Each item with at least one variant/option that needs to be selected - sometimes upto ten options. So if the app is adding four lines of text per option used, and the customer has ordered twenty plus products, you can imagine how long the invoices were!! Not to mention the fact that if you use any options where there is a price increase, the app adds the cost as if it's a new product!

We offer engraving for an extra 50p on the majority of our products. So as an example, our customer orders twenty items, each with at least two options, that's eight lines of text underneath each product, plus a further twenty lines of "Add Personalisation - 50p" piled together at the top of the invoice!! They're not even listed underneath the product that it relates to!

Again, we questioned this with BOLD, and were provided a link to some code that we could use to remove the additional lines in the Order Printer app... The resulting "invoice" was the most unprofessional looking invoice that I had ever seen! It looked like I had quickly copied and pasted the customer's order from my screen into Excel, and pressed print. It was awful. I then spent the next 30mins playing around with the code in a vain attempt create a more professional looking invoice... Some of my changes worked. Basically, adding a header and footer to the invoice. However the way that they have setup the table, you cannot add/remove/move any of the elements shown. So we are now stuck with showing "Quantity x1 £2.50, Price £2.50". Why we cannot just show "1" followed by the line price, I have no idea! This also doesn't help when trying to quickly review an order in the admin panel - so you HAVE to go into the Order Printer, and print the invoice just to get a cleaner view of what your customer has ordered.

Another couple of emails have been sent to BOLD requesting better support. But so far no response. And don't even bother with their live chat! Everytime I've tried so far, with ANY question, they just tell me that they have to submit a support ticket.. Which takes around 48-72hrs to look into. Not exactly helpful when you're trying to process customer orders at that moment!

Considering how expensive, and how heavily marketed and well-reviewed this app is, I would have expected a much better service both from the app itself, and the developers when a problem occurs. Will be uninstalling this app as soon as we've finished testing one of the alternatives!

Spencer-Brookes Designs
United Kingdom
About 1 month using the app
March 12, 2019

I'd go all out to add options and save, after view the products, nothing show in the web, and in the option app, what's going?

About 1 month using the app
Shop Circle replied March 19, 2019

Hello there, I just wanted to apologize that you're having trouble with getting the products and options to show. We have reached out to you and would love to help solve this issue! We hope to hear from you soon.

September 30, 2023

Excelente servicio al cliente! por ahora la aplicación también ha solucionado mi necesidad.

About 1 hour using the app