Reviews (1,907)

Overall rating
4.6
Counts per rating level
  • 69% of ratings are 5 stars
  • 18% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 6% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its cost-effectiveness and ease of use, particularly highlighting its seamless integration with Shopify which simplifies email campaign management. It offers a range of customizable templates, though some merchants desire more advanced features. Key benefits include robust analytics and automation tools like abandoned cart recovery, enhancing marketing efficiency. The free plan is popular, allowing up to 10,000 emails per month at no cost, beneficial for reducing operational expenses. Merchants report successful marketing campaigns with noticeable increases in sales and customer engagement, making it a recommended choice for enhancing marketing efforts within the Shopify ecosystem.

September 15, 2020

it is very helpful, very easy to automate your create your email automation to increase your customer experience.

Battekart
India
7 months using the app
November 23, 2021

This app is cheap and so are the delivery of my emails. I sent out a email blast for Blackfriday and the app decided to stop after 50% and tells me that it stopped because there where some peoples that did unsubscribed. Also it's reporting feature is extremely cheap only sending info and clicks but no results like add to carts or sales. As I said cheap yes but this does more damage to our brand than help.

Gypsy Diamonds
Canada
About 1 year using the app
Shopify replied November 24, 2021

Hi, there. Thank you for taking the time to leave this review and provide us with this feedback. We do cancel some campaigns that receive high signals that the subscribers do not like the emails they are receiving. That said, I would recommend reviewing our Best practices for Shopify Email (https://bit.ly/3cNEACe) to ensure you do not run into this issue in the future. Thanks again for your review! -Marty, Shopify Support.

December 20, 2021

This is the first time I have sent email. I don't know why. The email I sent only has the title and can't see any content. I want to recommend our new products to customers, but they can't see the picture and can't click the button. I don't know how to solve it, and I don't know how to contact your staff.

Ebazor
China
About 1 year using the app
Shopify replied December 21, 2021

Hi, there. Thank you so much for taking the time to leave this great review and provide us with your feedback. We are sorry to hear you are experiencing this issue and would be happy to help out. I would recommend reaching out to our support team directly, so we can take a closer look into this with you.

You mentioned having some issues reaching out to our support team, so I would be happy to walk you through the steps. You can do this by logging into your store through the Help Center https://bit.ly/2AWw5VA, searching your question/issue, then selecting "continue" at the bottom of the page that displays the search results. Thanks again for your feedback! -Marty, Shopify Support.

November 22, 2020

If you don't want to pay a LARGE monthly fee and you do not want to inundate your customer base with emails this is the way to go! I only send emails during my off-season and even then it's only one a month! So I am happy to pay their fees and not have a really high monthly cost! I would like to see a little more customization but it's still getting the point across at a great price!

Route 32 Riding Gear
United States
7 months using the app
November 10, 2021

Really bad experience. Basically at some point of time no email started going through. Shopify would send out 5% and stop sending. I wrote to support. They've recommended sending to the "most engaged" latest customers. This did not work. Open rate was next to thing. They've send learning me videos. Nothing worked. The reason turned out to be lack of basic functionality, which would lead to your email list getting slowly poisoned. Shopify does not allow you removing bounced emails or the ones that mark you as spam. At some point of time your email database becomes filled with old emails that cannot get delivered. This leads to lower delivery rates as email systems start to think you are spamming. Then Shopify will see that your open rates are low as you get into spam folders, etc nad Shopify stops sending out emails. The solution has been to install a One Email marketing app. Segment my list into 1k segments. Constantly talk to One support as my sending would get blocked due to high complaint/bouncedback rated ....it took me just a month to clean my emails out. I've tested sending emails after this on Shopify and omg - 30% open rate and it's all delivering. To sum up: poor customer service, 100% lack of knowledge, no solution to the issue - basically "figure it out yourself". What can Shopify do about it? Allow clients to unsubscribe bounced emails and whoever has marked your messages as spam. This will leave email list clean and healthy. Simple.

Photodobe (Photo-presets)
United Kingdom
About 1 year using the app
Shopify replied November 16, 2021

Hi there. Thank you so much for your review and for providing us with this feedback. We are sorry to hear you have been experiencing these issues, but I am delighted to share that our development teams are currently working on this. Although I cannot share a definitive time frame for this, I would be happy to provide this further feedback to our team to let them know this is still something to look into further.

In the meantime, for some further context, Shopify email automatically removes bounced emails from a subscriber list so we don’t try sending them out again. Also when a subscriber unsubscribes, we also won’t be sending them the email again.

I hope this provides you with some further context to how the app currently functions, thanks again for taking the time to leave this feedback! Marty, Shopify Support

September 4, 2020

I discovered this app two weeks ago, and I am amazed by how easy and simple it is to use!

I have gained more and more subscribers and most importantly many of the potential customers ended up purchasing!

Thank you so much for introducing this app, it made email marketing a lot easier!

Vivo Cosmetics Lebanon
Spain
19 days using the app
April 28, 2020

from the one hand? easy to use
from the other hand?
1. no automation
2. no option to import lists from different services
3. not feet for other languages than english (no option to translate some of the texts)
4. can't edit the footer text
5. no social media icons only links by text...
6. low amount of fonts

Zissu LTD
Israel
About 1 year using the app
Shopify replied April 28, 2020

Hey there!

Amy here from Shopify. I wanted to take a minute to follow up with you and thank you for your feedback. We love hearing from our Merchants with feedback that can help us to improve. I'm going to send you an email to open up the lines of communication here.

Amy l Shopify

February 17, 2021

This is the first time I have used it and I like the ease and speed that I can communicate with my customers. I'm a spoiled MailChimp user, but at times I need something easy and integrated to use in addition. Looking forward to future growth and open to switching all my email if the results are good.

Indie Vinyl Den
United States
7 months using the app
June 21, 2023

Unfortunately I believed Shopify's marketing and thought this was a great free (or certainly very cheap) alternative to mailchimp, omnisend etc. It's not. It was clearly programmed on the fly and it is totally unsuitable for a modern store which uses multichannel marketing or sales. Online instructions are useless and most support people do not understand this app.
The BIGGEST problem is that you can only send emails to customers who have subscribed on the Shopify store. You can import customers from other email marketing databases (or your old Shopify store which you replaced with a new one) but Shopify email wont let you send emails to them because they didn't subscribe on this exact store. No doubt they will blame GDPR rules but everything I did was in compliance. In reality they probably cant be bothered to build something decent (which is a massive shame because I would have paid for it!).
I have just wasted a full 2 weeks moving from Omnisend to Shopify email. When emails wouldn't send Shopify blamed bouncebacks so I spent money and time cleaning a pretty clean database, then they blamed something else. Eventually someone actually understood the product, took a proper look at the screenshots I sent and told me the truth. It took 2 weeks during which time I launched a new product and didn't fully market it. Now I will have to subscribe with Omnisend again. Shopify could not care less.
Don't go near this product with a long barge pole if you are used to using a quality email marketing platform.
I don't know about you but the Shopify of old where they cared about their customers and couldn't wait to understand and meet customer requirements seems a very long time ago.
A very disappointed Shopify usage who used to be one of their biggest fans
Rachel

NAKED Record Club
France
About 1 year using the app
Shopify replied June 27, 2023

Hi Rachel. Thank you for taking the time to leave your feedback, we truly appreciate it. I'm sorry to hear that your experience with the app, and this all sounds incredibly frustrating. I'd love to reach out and discuss your case further with you to figure out what's going on, as we do support the ability to mark customers as subscribed to email marketing through CSV import. I've reviewed your previous history with the support team to get up to speed, and if you're open to it would love to talk further about your experience. I'll reach out via email! - Clare, Shopify Email PM

November 2, 2020

I'm glad Shopify finally came out with email service! I have been able to replace my basic Omnisend account. However, Shopify needs to add the ability to create welcome/flow/automatic emails in order to compete with real email services. Please add it soon!

Mimochai
United States
7 months using the app