Shopify Email , 1,398 reviews

Overall rating
4.4
Counts per rating level
  • 66% of ratings are 5 stars
  • 18% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 7% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface, cost-effectiveness, and seamless integration with their stores. They find the customizable email templates and mass emailing feature particularly useful. The app's analytics, product insert, and review features are also valued for optimizing email lists and catching errors. The ability to link email activity with sales provides valuable business insights.

October 9, 2023

I now remember why I uninstalled this last November. I spent a lot of time setting up my automations and I noticed they were not being sent. Spent more hours with support trying to understand why they were not sent. He told me that that the "time frame" has not been met. Ok, so I wait. He said if I have an issue to reopen the chat. Well, the automation is set for 4 hours, and at hour 5, still not sent. Reopened the chat and nothing haven't heard a word. So now, I have several emails that could have been sales, lost because the app is not working as it's suppose to. Nicki Lynn Jewelry

Nicki Lynn Jewelry
United States
6 months using the app
Shopify replied October 11, 2023

Hi Nicki, thank you for your review and feedback. I understand you have some concerns about delays in your emails being sent out when using the Shopify Email app. If you are sending emails out to 1000+ subscribers then your emails may be sent in batches. This is to reduce the risk of the emails being flagged as spam by email providers. If that doesn't apply to you please reach back out to our authenticated support through our Help Center so we can continue to work with you on this. -Shay, Shopify Support

April 16, 2024

eine andere Domain einzustellen, könnte leichter sein.

Dealbasar
Germany
22 days using the app
June 21, 2023

Unfortunately I believed Shopify's marketing and thought this was a great free (or certainly very cheap) alternative to mailchimp, omnisend etc. It's not. It was clearly programmed on the fly and it is totally unsuitable for a modern store which uses multichannel marketing or sales. Online instructions are useless and most support people do not understand this app.
The BIGGEST problem is that you can only send emails to customers who have subscribed on the Shopify store. You can import customers from other email marketing databases (or your old Shopify store which you replaced with a new one) but Shopify email wont let you send emails to them because they didn't subscribe on this exact store. No doubt they will blame GDPR rules but everything I did was in compliance. In reality they probably cant be bothered to build something decent (which is a massive shame because I would have paid for it!).
I have just wasted a full 2 weeks moving from Omnisend to Shopify email. When emails wouldn't send Shopify blamed bouncebacks so I spent money and time cleaning a pretty clean database, then they blamed something else. Eventually someone actually understood the product, took a proper look at the screenshots I sent and told me the truth. It took 2 weeks during which time I launched a new product and didn't fully market it. Now I will have to subscribe with Omnisend again. Shopify could not care less.
Don't go near this product with a long barge pole if you are used to using a quality email marketing platform.
I don't know about you but the Shopify of old where they cared about their customers and couldn't wait to understand and meet customer requirements seems a very long time ago.
A very disappointed Shopify usage who used to be one of their biggest fans
Rachel

NAKED Record Club
France
About 1 year using the app
Shopify replied June 27, 2023

Hi Rachel. Thank you for taking the time to leave your feedback, we truly appreciate it. I'm sorry to hear that your experience with the app, and this all sounds incredibly frustrating. I'd love to reach out and discuss your case further with you to figure out what's going on, as we do support the ability to mark customers as subscribed to email marketing through CSV import. I've reviewed your previous history with the support team to get up to speed, and if you're open to it would love to talk further about your experience. I'll reach out via email! - Clare, Shopify Email PM

September 21, 2023

We love the overall simplicity and useability of the native Shopify Email app. The sync from branding saves a bunch of time so you don't have to reconfigure that multiple times. 10,000 emails per month is plenty for us right now!

The only thing preventing me from giving this a 5 star is being forced to use the same email address as setup in the store. I know it's convenient since it is all synced from the main settings of the store, but if I can sync the branding and then change it why can't we sync the from address and change it if desired?

Apocalyptic Rations
United States
5 months using the app
Shopify replied September 26, 2023

Hi there. Thank you for taking the time to leave your feedback, we truly appreciate it. We can completely understand the benefit of having that as a feature for the app. I've gone ahead and shared your feedback with our developers to consider in future updates. - Blair, Shopify Support

June 28, 2023

I installed 'Email' to create auto email campaigns for things like abandoned cart, items left in checkout, welcome email, etc. I found it super easy to use, the workflow took a few moments to understand but once you do it a few times, it was super easy. The email templates are super easy to set up too.

Armoured Labs Protection, Inc.
Canada
2 months using the app
November 28, 2023

Easy to use and navigate, for a non tech savy person. Great choice in organizing emails.

Teetrendz Hub
United Kingdom
3 months using the app
March 28, 2024

Momentan nur Fehler und beim Tippen springt der Cursor nur noch in andere Zeilen. Völlig nervig

Oberbergs Fundgrube
Germany
23 days using the app
August 24, 2023

Terrible, Says it is installed correctly but nothing but errors. It does not send any emails. The same thing is happening to me that you see with all the other bad reviews here. Garbage!

The Gardening World
United States
Over 1 year using the app
Shopify replied August 28, 2023

Thank you for taking the time and writing this review. We certainly appreciate how it can feel to discover issues using the app and we'd like to take a closer look into your account so that we can troubleshoot the situation together with you. Please visit our Help Center here: https://shopify.link/qLKl so that our live support team can further assist. Thanks! - Clare, Shopify Email

May 11, 2023

For a free email marketing tool, don't expect much from this. It works on standard automation such as; "Welcome", "Abandoned", "Offers" etc. However, it gets pretty annoying when you want to customise a template to send an email to customers who purchased a certain product/collection. And you want to get segmentation details of. your customers. You won't find anything in the HELP articles, it's just a merry-go-round situation. This by Shopify is to just make up the FREE services. KLAVIYO is much much better in all aspects.

The Strength Games
Singapore
7 months using the app
Shopify replied May 13, 2023

Hi, there. Thank you for taking the time to share your feedback with us. I have passed your comments along to our developers to help us better our products and offerings in the future. While there are third-party apps that can accomplish this, we appreciate your business needs and hope to support them in the future. - Moira, Shopify Support

March 18, 2024

Gute Idee aber technisch ein Debakel, permanent wechselt die App von alleine die Spracheinstellung "Deutsch - Englisch" hin und her.... nicht brauchbar.

My Sweet Homely
Germany
5 days using the app