ActiveCampaign Email Marketing , 387 reviews

I have used the newsletter and automations aspects of AC and can say I am thoroughly happy about the outcome. I haven't used the CRM yet, so can't review that. The only reason that this review is 4 stars and not 5 stars is that there was an issue (that actually manifested itself twice) between Shopify and AC with my newsletter sign-ups not receiving my automation. AC was very helpful with support as was Shopify, and the issue got sorted out quickly.

I haven't used the App, but we have ActiveCampaign integrated with our Shopify for a year or so. I've enjoyed all the functionality of the campaigns, automations, forms, tagging, and integrations with Shopify and other software we use. There's some things that frustrate me about ActiveCampaign, like the limitations with the forms on the pages you can create within the software. But we've learned to work around them!

We use this as our main CRM tool. We are able to segment our entire customer list based on what the customer does. for instance, if they buy certain coupon codes, discounts, upsells, down sells. If you keep all this data about the customer by tagging them, you can really tell a lot about the customers' behaviors and market to them the way they like. It's better sales for you and less annoying to the customers.

We’ve been using ActiveCampaign for a a bit over a year now after moving from MailChimp. It’s better in a lot of ways, especially how easy building automations is with their visual flow builder. One of the issues early on was having better segmentation conditions for our customers and syncing with Shopify properly, but it’s looking like this app has resolved some of those issues, so that’s a plus.

Great service up to the point when you commit to the paid plan... after that my account manager disappeared, passed on from one rep to the next. Ended up costing us $600 USD and we didn't send a single e-mail or gain any insight. This app is definitely not for small businesses trying to simplify. It needs a lot of your time and has a steep learning curve.

The concept and function of AC is great, and the automations are dynamic and versatile. But I can't help but wonder why designing an email in AC is so terribly clunky and difficult to use?

If visuals are a core part of your brand, you might be better off with a diff program. And if you don't have the time to dive deep into understanding automation flows, you also might be better off with a diff program. It's very complex, not intuitive, and easy to make mistakes with.

Eventually I had to hire a consultant to help build automations in AC, and my emails still don't look as good as they did in Mailchimp, but (again) the automations are more versatile and powerful.

Unfortunately, it's a bunch trade-offs.

This app is super helpful in figuring out automations. I felt like I was having to do a TON of back and forth figuring things out and it made it much more simple.

I definitely like email marketing and automations that can triggered by at least 100 different actions. I have 2 tickets currently with support team; they are slow at getting back with me or have just forgotten I exist. If your email is Outlook based you will have a lot of problems (receiving campaigns to inbox). Another thing that i find strange, is that after you send a campaign you can no longer reference the email (sometime I want to see what subject line i used, the images used, etc.) and it doesn't seem like that is an available view. I also would like if there were more campaign templates available as the 20-30 I see are very basic.

It looks very complete and comes highly recommended from digital marketing friends so should be perfect for my business. I’m looking forward to learn it

I liked it allows to call products within the email as the products itself for e-tailers are the biggest drive for conversion. However it would be nicer if there can be greater flexibility in terms of 1) searching for collections (now there's only 250 collections visible within AC, and follows an alphabetical order - so if i have over 250 collections and would like to get the Z-collection, it will never shows up). 2) the way products are being shown (now it limits to show 4 products at max for each product block, and the sorting of products are very limited, on pricing it doesn't allow to show compare at price)