Google channel

Reach shoppers and get discovered across Google.

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin


3.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 68% of ratings are 5 stars
  • 14% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 13% of ratings are 1 stars

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5241 - 5250 of 5469 reviews

CoCo Hauteur

Location United States
Time spent using app About 1 month

I can understand some of the reasons this app has poor reviews but once a shop owner understands what the app does and does not do - it works very well. I'm assuming most of the low reviews come from drop-shippers that have not entered all the shipping details for each of their items and variations. In my opinion and experience, Oberlo is partly to blame for that because, as far as I know, their app doesn't provide the ability to enter shipping info during product import. Google Merchant Center will automatically reject those products.

I'm by no means an expert in Merchant Center or eCommerce marketing for that matter but I've learned enough to get what I needed to be done. This app integrates perfectly with my Merchant Center. Provides me with all the information I need. Right now my store has close to 4000 product variations. 99% approval for my products all because of this app. 1% of my products were not approved by Merchant Center and this app helped me understand why, and to correct the problem.

I started my Shopify store with next to nothing. No experience at website design, eCommerce, suppliers, social media marketing etc.
Most of all I had little money. In that time I've experienced a lot of bad developers, flimflam app creators, and product importing apps that basically want to monopolize with whom and how I do business. In the months I have been creating and perfecting my store to (hopefully) be a successful one, Shopify has often given me the tools I needed. This app is one such tool.

Humbucker Music

Location United States
Time spent using app 1 day

Let me start by saying, DO NOT INSTALL THIS APP. I am a Shopify Plus store and a "Guru" convinced me it was perfectly fine to install the app despite the negative reviews. I was told these negative reviews were people that didn't understand Google's strict Shopping rules. I have been doing this for many years and I understand fully, and this negative review has NOTHING to do with Google.

Shopify unfortunately does not give you the tools necessary to add back in all the Google Shopping data fields that were previously available via a simple csv file. You have to manually edit each item. Seriously?!?! Each item, Shopify? I have a couple thousand items. This is absolutely impossible.

You have to manually add in the MPN, product category, and condition for each individual item, and there's no way to do it with a csv file. You can't even search for the items to edit. You literally have to scroll 25 items at a time to find an item or a group of items. It's a total disaster!

People, you have been warned. Unless you are a very small beginner store, this app will wreck your Google Shopping campaign.

Maître Philippe & Filles

Location Germany
Time spent using app Over 1 year

It works like a charm and the ROI ist very good. It's the best way to easily make money without having to pay an agency. Great job, thank you.

Anges de Sucre

Location United Kingdom
Time spent using app Over 3 years

It actually seems like a scam. It has spent over half our ad spend to date on advertising to people whom canot buy from us despite adding a location. It gives no control and is bug ridden from start to finish. It's actually hard to believe just how bad this app is. Shopify is this a scam?

Location United Kingdom
Time spent using app 23 days

DO NOT USE - our sales have dropped and google costs gone up - how do we remove any coding this app as added to our website, We had a lovely business till we added this app it's totally destroyed us within weeks


Location United States
Time spent using app 17 days

Doesn't even deserve 1 star to be honest. My items have been processing for nearly 20 days now and I pretty much give up any hope that they will process based on all of the lovely reviews I'm reading. Don't waste your time on this one.

Mind Body Spirit

Location United States
Time spent using app About 10 hours

I give it a minus 10 not even good enough for a zero!!! It's a destructive app!!! DON'T INSTALL IT! It will ruin your google merchant account and take approved products to disapproved and it will take hours to fix little errors.

Also you don't have access to fix those either... So you're stuck.

STOP NOW! AND GET RID OF THE APP! I'd like to know who created it and if there could be legal action against them for lost income by all of these amazing store owners. I would say that the developer is liable for these financial losses and should be held accountable.


Location United States
Time spent using app 11 months

Hope this review helps someone make a better decision when choosing how to sync to Google.

This app is meant for new small merchants just getting started or merchants not yet setup with Merchant Center or Ads.

Beware if you are an established merchant:
- This app will change all product ID's to XXXXX-XXXXX and make it incredibly difficult to run ad campaigns for certain products as you will need to match the ID to your SKU. Impossible if you have hundreds or thousands of SKUs.
- If you have approved products you will need to re-sync your catalog. This will cause all of your SKUs to go thorough the approval process again. In many cases you will need to wait weeks to get items approved again.
- If you use a shipping app like Boxify to set your shipping settings this app will not import settings outside of Shopify's shipping settings.
- If you have manually configured shipping settings on Merchant Center, all settings will be deleted every-time the app syncs.
- Google Shopping Fields will need to be set one item at a time as there is no excel upload feature that I could find.

There is no support for this app, they blame everything on google. I was told that google doesn't have a way for them to not overwrite the shipping settings... yet all the other apps on the marketplace are allowed to do this.

Developer Suggestion:
1) Don't send the shipping settings to Google, let users set their own shipping rules.
2) Send SKU# or add SKU# to item ID (ItemID-SKU) to allow better control on the Google ads side.

This app works fine if you don't mind manual work. If you are busy and are trying to grow your business this app will slow you down. If you have a store with 100 items or less or not using a shipping app like Boxify then this app will probably work fine for you.

Issues like this makes us think that upgrading to Shopify Plus might not be worth it. To many apps needed to run a store, little to no support for free Shopify apps, or the apps are useless for larger growing merchants.

That Card Shop

Location United Kingdom
Time spent using app About 2 months

I was forced to update to this new app as Shopify told me the old one was to be unsupported.

I now cannot import my shipping rates as I'm in the UK so I'm stuck and my Google traffic has plummeted.

Terrible experience, I only hope I can delete this app and get back to my ususal search traffic.

The Spinsterz

Location United States
Time spent using app 4 days

Complete crap! don't install it!

You do not get ANY options whatsoever to try and do anything with your ads