AC Email Marketing Automation

ActiveCampaign: Customer Experience & Marketing Automation

Free plan available


4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    79% of ratings are 5 stars
  • 4 of 5 stars
    12% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars
91 - 100 of 364 reviews


We have been using AC for years before even connecting it to our Shopify store. they clearly have been listening to the marketplace as many new features were added along the way (lots of automations, landing pages tools, forms etc...all necessary tools to create content and capture emails to be pushed into lists/automations etc...). Customer service is always prompt and helpful, they also have regular webinars on their updates. It is much more than your entry level email tool (Mailchimp...). It works for us so we keep adding integrations with our online assets and do our best to automate everything that can be!


By far the best email tool, I used so far. Makes it very visual and easy to use. Still quite expensive, but it is worth it

Tama Tea

I've been using this for about 4 months now and really enjoy the ease of use the multitude of features! Would highly recommend.


I used this for CRM, and it's pretty basic and easy to use. It has some pre-built automation templates for E-commerce stores.


Very simple to get up & running but very powerful. Integration of AC popups on to a Shopify site could perhaps be a little easier, but some good documentation is available to help. Overall - very impressed. Lots of time saves and lots of new tools in our toolbox.

Chateau Amsterdam

Active Campaign's deep integration with Shopify ensures a high level of control over our marketing automation aimed at improving our abandoned cart rates, as well as upselling and crossselling. The learning curve is very low and the service is great. I definitely recommend this tool.

Sport Educated

Disgusted! bad service, they had a problem and in a month they took me 4 times the cost of the subscription of my credit card.
They blocked my account and then unblock it a week later for no reason and, moreover, I have been waiting for compensation for 2 months but nothing.

Developer reply

July 21, 2021

Thank you for taking the time to share your honest feedback. We're incredibly sorry to hear about the experience you've had. It looks like you were able to work with our team to get this issue resolved, but if you have any additional feedback to share, please reach out at and we’ll get you to the right team for support.

- Your friends at ActiveCampaign


ActiveCampaign has many features that other newsletter programs do not. There is a learning curve though, which we are still working on, but so far, good results.

Simple Charity

Active Campaign is a fantastic automation software that allows me to build experiences for customers quickly and effectively. Their platform is user-friendly and intuitive and a great way to save time.

Beautiful Brows and Lashes

I like this app for email marketing. I think its very user friendly. Sometimes a little complex but definitely worth trying.

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